Boulder Startup Week 2021 Boulder Startup Week 2021
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Perfecting the Pitch

- MDT 17
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Rachael Shayne
FocusedBrands, Co-Founder, CMO

Rachael Shayne spends her days standing in the stream of consumer culture so she can apply unique insights about brands, marketing, customer experience, culture, and behaviors. Her passion for trend-insights and experience strategy helps her articulate a vision for success demonstrated by a proven track record of leading in high-change environments. She is passionate about solving for innovation and growth.

Rachael built her leadership experience in startups, ad agencies, and global corporations and put all of this to the test when she launched her on-demand marketing & branding collective, FocusedBrands, in 2019. Throughout her career, she has helped guide some of the world’s leading brands, including Procter & Gamble, Nestlé,, The North Face, Zayo, Sephora, L’Oréal, REI, Manna Tree private equity, Axon, VMP/Vinyl Me Please, Colorado Tourism, Project Canary, and more. She is a mentor at Techstars Sustainability, Blackstone Entrepreneurs Network, and a Board Member Emerita of the University of Colorado Leeds School of Business. 



Jeff Donaldson
FocusedBrands Marketing, CMO, Co-Founder

We all know money flows to great team and great ideas — but not without a great pitch deck. After seeing 100s of these, we know what investors are looking for at seed stage and Series A+. In this session, we will breakdown and workshop the best approaches from investor and brand perspective giving you real-life examples and a guide you can use to raise capital that aligns with your idea, team, and ethos.