Boulder Startup Week 2021 Boulder Startup Week 2021
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Selling UX Research: Creating Executive Buy-In

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Allison Scott
Spectrum Reach, Lead UX Researcher

Hi! I'm Allison and my pronouns are she/her. I'm a user researcher working remotely from Colorado's front range suburbia.

I am leading the User Experience Track of events for BSW '21. Check out our lineup of interactive and educational events focused on enhancing product design and user research for startups. We are also excited to offer several UX career development workshops. All are welcome to attend, from newbies to seasoned professionals.

Ryan Kelly
UiPath, Director, Product Design

Design (lead)er, entrepreneurship-curious, person who enjoys cocktails and furniture. 


You’ve created your research plan, identified a participant persona, and found transportation & lodging. You’re ready. And then… your budget request is denied. Or, worse, you’re pulled onto another “urgent” project. Your company doesn’t value UX research as it should, and you’re left wondering what went wrong.

Join us as Ryan Kelly (Director, Product Design at UiPath) shares key lessons learned from his 10+ years of selling UX research internally and externally. We’ll cover handling objections, securing budget, and demonstrating research value for repeat buy-in.