You have a homepage, an onboarding flow, and a checkout screen. And chances are, they're all sub-optimal.

"Growth Product Management" is exploding as a career path. They're in the same department as traditional PMs, but rather than owning a specific product, the Growth PM is focused on improving a specific business metric (like new activations, engaged users, or new paying customers). These folks run A/B tests to ensure that a maximum number of people make it through whatever stage of the user journey they're focused on.

That means they have a LOT of data-driven knowledge about what works and what doesn't in design.

In this workshop, we'll take a look at various websites and some professional Growth PMs will share feedback on how it could be optimized based on what they've learned. Pending time, we'll also allow the audience to submit their website for a review!

If you are a Product Manager, want to be a Product Manager, or just like hanging out with Product Managers, come eat lunch with us! We'll do a short round-robin exercise to get everyone involved and talking, but otherwise, this will be an informal hangout. The goal is to forge some connections with other folks in the industry despite the pandemic times.

Product Management is a strange and winding career path. How do you land your first job? Where do you go from there? How do you advance to leadership? How do you get your name out there for new opportunities?

Join us for an interactive conversation with speakers from Google, GitHub, Workday, and a local startup on how and where is best for you to advance!

Calling all Product Minds

Designing what comes next in your product career isn't easy. Whether you want to master your current role, start your own company, or advancing to leadership roles, join us in exploring how you can leverage your product experience into more optionality.