Boulder Startup Week 2021 Boulder Startup Week 2021

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Tuesday, May 11, 2021

- MDT
Selling UX Research: Creating Executive Buy-In
Allison Scott
Allison Scott
Spectrum Reach, Lead UX Researcher
Ryan Kelly
Ryan Kelly
UiPath, Director, Product Design

You’ve created your research plan, identified a participant persona, and found transportation & lodging. You’re ready. And then… your budget request is denied. Or, worse, you’re pulled onto another “urgent” project. Your company doesn’t value UX research as it should, and you’re left wondering what went wrong.

Join us as Ryan Kelly (Director, Product Design at UiPath) shares key lessons learned from his 10+ years of selling UX research internally and externally. We’ll cover handling objections, securing budget, and demonstrating research value for repeat buy-in.