Boulder Startup Week 2022 Boulder Startup Week 2022

Marketing

Tuesday, May 10, 2022

- MDT
Digital Marketing 101
Zak Weinberg
Zak Weinberg
Echo Boomer Design, Founder + CEO

Zak Weinberg, Founder + CEO of Echo Boomer Design, will lead an interactive session around the building blocks of digital strategy for startups. Attendees will engage in a build-measure-learn process across essential marketing tools such as, Search Engine Optimization (SEO), Digital Media and Email Marketing, for startups of any size or industry. There will be breakfast burritos and coffee (limited to the first 75 attendees!).

Wednesday, May 11, 2022

- MDT
How to Make Giving Back Part of Your Brand's DNA
Carly Brantz
Carly Brantz
DigitalOcean, Chief Marketing Officer
Mario Molina
Mario Molina
Protect Our Winters, Executive Director
Bob Africa
Bob Africa
Suffer Better Foundation, Founder
Adam Mayer
Adam Mayer
Glider, Founding Board Member
Matt Zwiebel
Matt Zwiebel
Pledge1, Director

Startup and social impact veterans demystifies the give-back process and shows how everyone can harness the power to do good while supercharging their lives and drive business. This interactive session will discuss and share simple, flexible, and scaleable ways to integrate giving back into the DNA of all companies, especially startups. 

Thursday, May 12, 2022

- MDT
Data-to-Dollars
Karl Hudson
Karl Hudson
Salesforce, Client Strategy Executive
Adam Mayer
Adam Mayer
Glider, Founding Board Member

This interactive session will include lessons from the battle field, and how to transform client intelligence into adoption, growth and revenue. You will leave with actionable insights on how to implement; 1. Capturing unique client and prospect identifiers, 2. Simplifying Marketing models, 3. Structuring data, 4. Enabling a single source of truth, and 5. Automating everything and everywhere.