Buffalo Startup Week 2021 Buffalo Startup Week 2021
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How to Maximize Your Impact as a Designer

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Jonathan Gorczyca
Helm and Mentor Deck, Partner and Co-Founder

I’m a digital product designer that creates rich user experiences on a wide range of products and industries for both startups and Fortune 500 companies.

As a Founder and Partner at Helm Experience & Design, I lead cross-functional product teams to solve business problems with design and technology. We work with innovators, entrepreneurs, and founders to create high-value software that generates millions of dollars in annual revenue.

To do this successfully, I’ve had to surround myself with smart, successful people. I regularly have to ask questions and model the behaviors of those who are advanced. Working with startups, I’d spend time in incubators and accelerators, and through those interactions I’ve seen, very clearly, the value that mentorship has on the companies I build products for.


Startups face many challenges: Fast-paced environments, constant strategy change, and a plethora of job responsibilities. In this talk, you will learn a series of techniques, tools, and tips to use when designing at an early-stage company. From the idea stage to fast scaling companies, these insights can be applied to maximize the positive impact of your startup.