Cannabis Marketing Summit Cannabis Marketing Summit

Agenda

Schedule

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Tuesday, June 7, 2022

Welcome Reception with Licensed Brand + Retailer Pop Up sponsored by Fyllo
Networking at Stoney's Bar & Grill

Wednesday, June 8, 2022

Coffee & Morning Networking sponsored by LucidGreen
Opening Remarks — Lisa Buffo, CEO, Cannabis Marketing Association
Marketing Strategy: Charting a Course in an Ever-Changing Environment and Measuring ROI for Cannabis Businesses
Public Relations: How to Write like a Journalist and Get Your Cannabis Brand Covered
Triple Bottom Line and the Marketing Flywheel: Implementing Core Values and Social Good in Your Marketing and Communications
Creative Branding & Art Direction: Using Colors, Fonts, Design, and Photography to Stand Out in a Crowded Marketplace
SEO for Brands and Retailers: How to Get to the Top of the Page and Stand Out Using Unique Keywords
Social Media Marketing: How to Grow Your Following and Nurture an Engaged Audience
Lunch: Expo Networking & Food Trucks @ Outdoor Lounge
Compliance in Cannabis Marketing: Defining the Gray Areas and Navigating Big Tech
Dispensary Layouts: Retail Customer Experience Design as a Means of Curating Brand Loyalty
The Power of Product Data for Dispensaries: Driving eCommerce Traffic and Revenue
Benchmarking Digital for Brands & Retailers: The State of Online, Data, and Growth in Cannabis
Progress Not Perfection: Prioritizing Equity in Marketing Initiatives
The Path to Purchase for Brands to Win at Retail: Harnessing the Power of Shopper Marketing and the Customer Journey
Email Marketing for Cannabis Businesses: How to Effectively Use Your Most Powerful Owned Channel
Hacking Growth: Bootstrapping a Brand and Creating Exponential Growth with Inexpensive Tools
Med vs. Rec vs. CBD: How to Differentiate in Your Marketing and Reach the Wellness Consumer
Evening Happy Hour sponsored by Dispense App
Day 1 Wrap-Up: A Measured Approach to Optimized Campaigns
After Party @ Tetra Lounge + The Walnut Room (included with ticket purchase) Sponsored By Ispire, Willie's Reserve, and Binske

Thursday, June 9, 2022

Coffee & Morning Networking sponsored by Manits Ad Network
Fireside Chat with Corvain Cooper and Lisa Buffo
Content Marketing: How to Make Your Cannabis Content Go Further, Faster
There Are No State Lines in the Metaverse: How to Use Web 3.0 to Build a National Cannabis Brand
Working with Agencies: B2B Marketing and Creating Strong Relationships with Aligned Expectations
Budtenders and Brand Ambassadors: Managing Consistent Messaging and Creating Allies at the Point of Sale
Customer Loyalty: How to Get It, Maintain It, and Make Promoters Out of Your Customers
Making Sense of Programmatic Advertising: Implementing Successful Campaigns for Brands and Retailers
Lunch: Expo Networking & Food Trucks @ Outdoor Lounge
Acquisition or Exit: Setting Your Cannabis Brand Up for Success in the Eyes of a Buyer
After Licensing Happens: Removing Barriers for Social Equity Businesses & How Marketing Can Help
Direct Mail Marketing & Print Media: What's Possible, What's Measurable, and What's Worth It
Effects Based Marketing: Breaking Down Cannabis Science and Avoiding Health Claims
Omnichannel Marketing: Cannabis Buyer Personas and Campaigns That Align With Their Behaviors
Partnerships: Marketing and the Power of Leveraging Culture and the International Community
Alcohol, CPG, & Cannabis Marketing: Differences, Similarities, and What We Can Learn from Established Industries
Legal Considerations in Cannabis Marketing: Intellectual Property, Compliance, and Avoiding Conflict
Marketing Budgets: How to Advocate For, Negotiate For, and Manage During Times of Prosperity and Crisis
Closing Happy Hour sponsored by SMART Ad Server