Ben DiSanti co-founded 4042North, a cannabis branding, digital and shopper marketing creative agency. His prior work with retail stalwarts like Walmart, Safeway, Kroger, Meijer, Target, Family Dollar and others provided the foundation for applying data and developing insights that were applied to build effective shopper marketing programs. Over the past three years he has transitioned this insight-driven approach into the cannabis marketplace where there is a need for a better understanding of cannabis shoppers beyond just POS data. His past work in both online and in-store retail environments has paved the way for significant shifts in brand status at retail (e.g., Hershey achieving Volume-producing item status at Walmart), and increased brand presence and sales (e.g., launch of Pharmacann’s Matter brand through dispensaries). In addition to his focus on cannabis marketing, Ben is also an adjunct professor at Columbia College – teaching Consumer Behavior, Planning, and Brand Strategy.