Buck Dutton

As Vice President of Marketing for Native Roots Cannabis Co., Dutton develops, implements and oversees all marketing and media strategy, customer research, event sponsorships, and internal branding for Colorado’s leading independent network of cannabis dispensaries. Among other things, Dutton develops long-range and seasonal omni-channel marketing strategies across all product lines and retail brands and ensures all visual representations of Native Roots align with company values and purpose. Dutton brings years of high-level corporate marketing experience to Native Roots, including leadership roles within a global Fortune 50 consumer products goods corporation. His specialties include crafting scalable strategies and processes to drive growth; centering brands on the consumer experience; prioritizing creative product innovation and launches; promotion strategy and pricing; visual merchandising; strategic planning; CRM and social media strategy; data analysis; sales management; and agency management.