Eric is a media sales professional & leader specializing in interactive, programmatic, mobile, and ad tech with 25 years of CPG & retail experience. Having worked in both start-up environments and some of the most recognizable media and digital companies in the world, Eric founded Good Harvest Co. in 2018 to transition his expertise and help innovate the way cannabis brands reach their desired consumers, and the way non-endemic brands reach cannabis consumers.
In early 2020, Good Harvest Co. was acquired by Surfside, an end-to-end marketing technology that aggregates 1st party data across all customer touchpoints, allowing advertisers the ability to better understand, target and measure how to influence current and future customers.
Eric currently serves as Surfside’s Chief Revenue Officer, looking after all sales and business development areas of the company.
Surfside Company Summary:
Surfside is a Marketing Data & Analytics platform with a keen focus on cannabis consumer behaviors. We activate & manage digital media campaigns for a variety of MSOs, SSO’s, brands, delivery platforms and most importantly measure the outcomes as a result of those marketing spends. Our mantra is “Measure what Matters”.
Our expertise in retailer and shopper marketing augments Surfside's largest cannabis and CBD consumer dataset based on proprietary purchase, location and behavioral data to help businesses understand, retain and acquire new customers.