Fueled by her passion for innovation and dedication to health, Jill Ellsworth has made a career of creating solutions for better living. Prior to launching Willow Industries, Jill founded Vibrant Earth Juices (VEJ), a Santa Barbara-based cold-pressed organic juice company. Jill became passionate about pasteurization techniques, employing High Pressure Processing (HPP) to prevent microbial growth and increase the shelf-life and freshness for her juice line. After seeing the lack of health and safety standards, Jill transitioned into the legal cannabis industry to share her knowledge of food safety with the emerging market. In 2015, Jill founded Willow Industries, the first cannabis decontamination company in the country. Her patented, organic, ozone-based technology, WillowPure, breaks down harmful microbes living on cannabis, without affecting the medicinal properties of the plant, providing cultivators with a solution to ensure patients and consumers have access to consistently clean products. WillowPure systems are being leveraged by cannabis producers and brands in 26 states, Canada and Australia, through long-term leases, a mobile service in Colorado, and WillowPure Processing centers in CA and MA. She serves on the Cannabis Health and Safety Advisory Committee for the City of Denver, is a member of the Technical Advisory Committee for the Cannabis Certification Council, and an author for a soon to be released ASTM International standard.