Jocelyn Sheltraw

Jocelyn Sheltraw is the Director of Strategy at Headset, responsible for strategy and operations in California, as well as new market expansion into Oregon, Arizona and New Mexico.

Prior to joining the cannabis industry, Jocelyn spent 10 years working in mobile advertising and technology developing advertising and monetization strategies for apps including: Flipboard, Spotify, SoundCloud, Pandora, Uber to name a few.

Jocelyn is a vocal advocate and thought leader, involved in various cannabis associations and committees for; CCIA, NCIA, UCBA, CVCAN. She also works on various California Social Equity Program initiatives.