Ken Hicks co-founded 4042North, a cannabis branding, digital, and shopper marketing creative agency. He is a seasoned agency executive with 25+ years of experience and an exceptional track record of leading Agency teams toward strategic marketing communication solutions and award-winning creative programming, both domestically and internationally. The solutions have helped to change human behavior, build brands and lead to increased shopper engagement and transactions for clients’ businesses. With a deep understanding of the CPG category, he has taken his expertise and passion into the area of the growing Cannabis Market. He is passionate about Cannabis and is committed to taking this category to the next level in brand marketing and activation. He has developed a team of agency brand, digital and shopper marketing experts at 4042North that guide cannabis clients and brands to unparalleled results. Ken is a graduate of the University of Michigan and holds a Master’s degree in Integrated Marketing Communications from Northwestern University’s Medill School of Journalism.