Krista Nichols

Krista has worked in sales/marketing since 2012. Beginning her career at Google in the digital advertising space, she has developed a deep understanding of customer behavior, sales tactics, and what exactly the customer needs to feel taken care of on their retail journey. 

As Lightshade's Marketing Manager since 2019, she has managed all 11 locations on the marketing side, as well as helped develop programs to assist vendors in exposing their products and ensuring they get into as many of our customers' hands as possible. She has also focused on beautifying the enterprise over the past few years by working alongside local muralist Kiri Leigh Jones to help draw attention to our gorgeous locations and make the neighborhoods we occupy as aesthetically pleasing as possible. 

Additionally, she has managed Lightshade's award winning CSR program, organizing events, rounding up volunteers, and putting hard work into the community programs we partner with. It is by far the most rewarding part of her position. 

Working in cannabis along with such innovative people has been an energizing and wonderful experience and Krista looks forward to learning as much as possible while offering her expertise to other cannabis enthusiasts to help make their company as fun and profitable as possible!