Patrick has spent the last decade navigating the ever-changing landscape of cannabis marketing and sales for both established brands as well as start-ups. His career began in Colorado before the launch of the nation's first recreational cannabis program and has involved coast-to-coast work in both the medical and recreational sides of the industry. Since founding Canna Demos, the first direct marketing company focused solely on the cannabis industry, he has been focused on the establishment of robust sales support and brand ambassador programs.
Patrick’s marketing approach is boots-on-the-ground, utilizing people to connect with other people in-store and at community events. He believes education will forward the industry that is rooted deeply in personal connection, and that the best opportunity for growth is by continuing this tradition. He is focused on changing the perception of cannabis, to help bring about an end to the harm and destruction of communities caused by the War on Drugs.