Raina Jackson is an Oakland/San Francisco-based hemp CBD & cannabis brand strategist/product developer, working in the cannabis industry in manufacturing, sales/distribution, and field marketing since 2015. A self-proclaimed Black “urban hippie” born and raised in San Francisco’s Haight Ashbury, Raina earned a BA in anthropology and linguistics with honors from Stanford University as a first-generation graduate and a marketing MBA from the NYU Stern Business School.
Raina became a verified SF Cannabis Equity applicant in 2018 and more recently a cannabis industry advocate and a member of the NCIA DEI Committee. Prior to entering the cannabis industry, she worked in marketing for top NYC beauty companies Maybelline, L’Oréal Professional, and taught cosmetology at The Aveda Institute in SOHO.
PURPLE RAINA Self Care is the culmination of her passion for self-care products, the color Purple, and the artist Prince. PURPLE RAINA is an infused self-care brand offering products that moisturize and soothe skin and sore muscles, while pampering the senses with aromatherapy. All products are created to be used from head to toe, invoking the 7 Chakras inherent to Yoga, Meditation, and Massage. PURPLE RAINA promotes “mindful self-care” and is essentially a topical multivitamin for the skin, the body’s largest organ. All PURPLE RAINA products are dermatologist-tested, vegan, non-GMO, and Leaping Bunny cruelty-free.
In June 2021 Raina launched the hemp CBD-infused Balm Wand on PurpleRaina.com and recently at The Joy Reserve inside the San Francisco West Field Mall. The THC-infused Balm Wand will be launched into CA dispensaries by late 2022.
Cannabis Marketing Summit
