Rebecca Maestas Sincere

Rebecca Maestas is an industry veteran and a proven leader with 13+ years of in-depth experience and a true passion for the cannabis industry. Her expertise is in building strong retail and wholesale brands through market research, smart product development, creative marketing, and specific market positioning to penetrate the target niche. 

Currently leading a team as the Executive Director of Marketing for Clear Cannabis Inc, established in 2012 by a team of scientists who brought molecular distillation to the legal cannabis market and in the process re-invented the cannabis vape category. She owns and oversees the evolution of all brands under the portfolio including The Clear™, Twax, ENDO, and DOPE, while developing new product categories. 

She has translated her desire to combine cannabis and music together by cultivating alliances between the industry and musicians who have an affinity for the plant. Working with Leafs by Snoop (Snoop Dogg), Cypress Hill, Redman/ Method Man, and Kymani Marley, to name a few. Rebecca created the first celebrity-endorsed edible with Sublime w/ Rome, Orange Dynamite – a milk chocolate + orange bar flavor profile that was crowdsourced by The Secret Society of Budtenders and launched in Colorado in 2016.