Sarah O’Leary began her career writing jokes for McDonald’s Happy Meal boxes. 30 years later she created Gal Pals Minis™, a Happy Meal for female Cannabis consumers that also benefits breast cancer patients in Michigan.
Prior to her entry into Cannabis, Sarah served as the creative lead on brands including Wal-Mart, PepsiCo, Princess Cruises, KIA Automotive, Jack in the Box and Hershey’s. Within Cannabis, Sarah created the Wacky Weed Tour of Ann Arbor (wackyweedtours.com) and the brand Gal Pals Minis. Her agency, Immortal Jellyfish, creates brands and shopper strategies for companies who want to build authentic, evergreen emotional bridges with their audiences.