Having spent his entire career in the advertising world, Ted has experience working in all areas of media including TV, digital publishing, and data. He has spent the last eight years working in ad tech providing marketing expertise to some of the world’s largest brands. At Smart, he oversees new business development for a range of regulated industries with a focus on cannabis. His work to provide the cannabis industry with access to mainstream digital media has resulted in Smart’s global SSP being the largest source of digital supply for cannabis brands and retailers. Ted also serves as a Senior Advisor on the MJ Foundation Board, which awards marketing grants to cannabis social impact companies.