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Budtenders and Brand Ambassadors: Managing Consistent Messaging and Creating Allies at the Point of Sale

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Patrick Haske
Ripple, Director of Marketing

Patrick has spent the last decade navigating the ever-changing landscape of cannabis marketing and sales for both established brands as well as start-ups. His career began in Colorado before the launch of the nation's first recreational cannabis program and has involved coast-to-coast work in both the medical and recreational sides of the industry. Since founding Canna Demos, the first direct marketing company focused solely on the cannabis industry, he has been focused on the establishment of robust sales support and brand ambassador programs.

Patrick’s marketing approach is boots-on-the-ground, utilizing people to connect with other people in-store and at community events. He believes education will forward the industry that is rooted deeply in personal connection, and that the best opportunity for growth is by continuing this tradition. He is focused on changing the perception of cannabis, to help bring about an end to the harm and destruction of communities caused by the War on Drugs.

Max Armstrong
Learn Brands, Chief Operating Officer

Max Armstrong is A Founding Member and General Manager of Learn Brands, an educational platform built for the cannabis industry. He specializes in product and business development. His goal is to make quality education and cannabis knowledge easily accessible to all industry employees and consumers. He believes that through education, federal recognition and standard business regulation will become a reality for the cannabis industry. 

Max has led Learn Brands to become an industry-leading technology platform. Learn Brands currently works with hundreds of the largest cannabis brands and retailers across the U.S.

Max is a Colorado native and holds a BA in Communications, Environmental Studies, and a Minor in Oceanic and Atmospheric Studies from the University of Colorado. Outside of the office, his time is spent in the backcountry fly fishing and skiing. 

Andrew Williams
Terrapin Care Station, General Manager

"Andrew currently serves as General Manager of Terrapin Care Station dispensary in Denver. Terrapin Care Station is a consumer-focused cultivator, processor who has provided high-quality medical and retail cannabis products in Colorado since 2009. Terrapin believes in a comprehensive cannabis training program for its staff of nearly 500. Andrew started at Terrapin as a budtender, and has been with the company for 4 years. He has moved through the ranks and now manages the only Denver Terrapin Care Station location. Andrew is focused on strong connections between budtenders, ambassadors, and the community." 

Leah Lawrence
Maggie's Farm, Corporate Recruiter

Leah Lawrence is a corporate recruiter for Maggie’s Farm who has worked in the Colorado Cannabis industry for 5 years in a wide range of positions, from Trimming and Budtending, to Retail Shift Supervisor for Medicine Man and a Compliance Consultant with Rocky Mountain Cannabis Consulting assisting cannabis operators around the country – The one thing she always carries with her into her role is her passion for the plant and drive to represent our industry in the best light possible. Now she assists other potential industry workers in finding that same pride in what they do every day.