Creative Branding & Art Direction: Using Colors, Fonts, Design, and Photography to Stand Out in a Crowded Marketplace
Holly Prohs, Co-Founder of Palmer Jane and COO of Lucid Mood, is a passionate creative who understands what it takes to build a memorable brand. Before finding her passion in the cannabis industry, Holly consulted and helped launch over 60 brands in the direct to consumer delivery space. Through this experience, she realized that a key marker of building a successful brand is a team who understands the intersection of strategy and creativity.
Holly currently consults luxury brands on how to find that perfect intersection and bring this knowledge to her own brand at LucidMood
Shayda Torabi is the Co-Founder and CEO of RESTART CBD, Texas' premier cannabis brand. Shayda is also the host of the popular cannabis and business podcast To Be Blunt, interviewing leading brands and marketers on their strategies for success. She is passionate about helping build great consumer brands in the cannabis industry and leverages her background in marketing to help navigate the cannabis industry connecting the consumer to high-quality cannabis products and education @theshaydatorabi.
Nicole Kennebeck is currently the Marketing Director for Willie’s Reserve, at Long Play, overseeing their national retail and event marketing programs. With 12 years of regulated cannabis industry experience, her ambition is to work with cannabis businesses to make an impact through their marketing and branding efforts. Strong in her commitment to the plant, Nicole believes we are working to change the world, one nugget at a time.
I specialize in strategic investor and marketing communications for privately held and publicly traded compliant-conscious companies. I have a strong background in corporate messaging strategies, public relations, and strategic communications for corporations, brands, and C-level executives with a passion for helping clients succeed. Proven Media is an established, reputable, results-oriented agency serving B2B and B2C companies throughout North America. The firm was named one of the Top 5 Most Powerful Cannabis PR Firms by the Observer.
I serve as the director of public relations for the Marijuana Industry Trade Association-AZ (MITA-AZ), and as a board of the Arizona Cannabis Chamber of Commerce. Outside of the cannabis industry, I have served on the board for the Foothills Caring Corps, and have served other non-profit organizations including Career Connectors, the Carefree/Cave Creek Chamber of Commerce, and the Foothills Community Foundation. I am the former membership chair of the Arizona Business Marketing Association, and a graduate of Northern Arizona University.
I was awarded Entrepreneur of the Year and the Alliance All-Star Award from ASU West and the Phoenix Business Journal. I have been a professional panel moderator at industry conferences throughout the country, and an invited speaker at marketing associations and colleges to teach others how to maximize media exposure. I was named a "Star Maker" by North Valley Magazine.