Cannabis Marketing Summit Cannabis Marketing Summit
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Customer Loyalty: How to Get It, Maintain It, and Make Promoters Out of Your Customers

- MDT
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Liz Connors
Headset, VP Data & Analytics

Liz Connors is the Director of Analytics at Headset, Inc. A cannabis intelligence company that turns retail data into real-time cannabis market insights.

Headset helps companies in cannabis succeed by promoting better decision making via market intelligence offerings and operational insights in a sleek, intuitive and easy-to-use package.

Prior to working for Headset, Liz worked as a Data Scientist in CPG retail and financial services, as well as spent some time in Financial and Economic Consulting.  After eight years working as a Data Scientist Liz started her own Data Science consulting business where she advised small businesses on how to use their data to make better product, marketing, and operational decisions. Along with her work at Headset, Liz currently works with researchers at the University of Pittsburgh and London Business School doing experimental research on heuristics and biases that impede business decision makers from optimally using data to drive decisions.

Liz has a BS in Accounting and an MBA from Indiana University's Kelley School of Business.

Kate Weltz
Jetty Extracts, Director of Marketing

Kate worked in the natural products industry for 8 years before coming to Cannabis in late 2021. There she gained experience in full-funnel digital marketing, e-commerce, and product innovation. As a seasoned marketer, she is passionate about advancing sustainability in the cannabis industry and expanding the accessibility of plant medicine. Outside of the office, Kate enjoys running half marathons, volunteering for political campaigns, and rewatching her favorite Netflix shows over and over again. 

Dom Gaitan
Leaflink, Director - Strategic Business Development

Dom Gaitan is the Director of Logistics Strategic Business Development at Leaflink, inc. a B2B marketplace that connects 8,100+ retailers and 3,400+ brands and distributors for streamlined cannabis commerce.

Our mission at Leaflink, is to provide growing cannabis businesses with the tools and support they need to manage their businesses more effectively and accelerate growth. By virtualizing the cannabis supply chain and reducing friction in the way product is cultivated, manufactured and distributed, Leaflink is defining the way our customers run their businesses, enabling our partners to focus on making great products and designing great retail customer experiences.

Prior to joining Leaflink, Dom worked as CTO/CRO for the cannabis industries first licensed B2B cannabis transport company GPS Transportation LLC. Dom's experience in global financial services at Dell inc, and his time spent building and supporting frontend data analytics for Amazon/AWS operational and sales teams, helped him recognize how creating action driven insights from financial, operational, and seed to sale datasets could help accelerate revenue growth for cannabis brands. Taking this insight, Dom helped GPS become an approved METRC integrator, and built order management and business intelligence tools that reduced the operational burden required to deliver product compliantly and helped brands visualize where to allocate their GTM efforts. Dom now uses his finance, operation, and cannabis seed to sale technology development experience at Leaflink, to source strategic partners who enable frictionless commerce and create efficient and equitable market opportunities. 

Dom has B.A in Sociology and an MBA - Finance from Chapman University's Argyros School of Business and Economics. Along with his work at Leaflink, Dom mentors MBA candidates at Chapman University.

Amanda Brown
springbig, Business Development Manger

Amanda Brown, Business Development Manager at springbig, entered the cannabis industry in 2020. Amanda has helped retailers across the US in emerging markets like Oklahoma, newly adult-use markets like New Mexico, medical dispensaries in Puerto Rico as well as established markets like Colorado improve their loyalty and digital communication strategy. Her fun fact? She is the resident "Ocean Expert" at springbig because before coming to the cannabis space she spent her career as a Marine Biologist primarily studying sharks.