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Email Marketing for Cannabis Businesses: How to Effectively Use Your Most Powerful Owned Channel

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Susan Gunelius
Cannabiz Media, Director of Email Marketing Strategy

Susan Gunelius is Director of Email Marketing Strategy for Cannabiz Media ( where she works with Cannabiz Media’s clients to improve their email marketing strategies, content, and results.

She is the author of "The Ultimate Guide to Email Marketing" and 11 additional books about marketing, business, and technology, which have been released by some of the largest and most recognized publishers in the world. Her books have been translated into multiple languages and used in university classrooms and professional training programs around the world.

Susan has been working in the cannabis industry since 2015. She has 30 years of marketing experience, which includes a decade directing B2B and B2C marketing programs in Corporate America for some of the largest companies in the world (including divisions of AT&T and HSBC) and 20 years as the owner of a successful marketing agency where her clients range from solopreneurs to global companies like Citigroup and Cox Communications.

Susan holds an MBA in Management and Strategy and a B.S. in Marketing