Omnichannel Marketing: Cannabis Buyer Personas and Campaigns That Align With Their Behaviors
Rebecca Maestas is an industry veteran and a proven leader with 13+ years of in-depth experience and a true passion for the cannabis industry. Her expertise is in building strong retail and wholesale brands through market research, smart product development, creative marketing, and specific market positioning to penetrate the target niche.
Currently leading a team as the Executive Director of Marketing for Clear Cannabis Inc, established in 2012 by a team of scientists who brought molecular distillation to the legal cannabis market and in the process re-invented the cannabis vape category. She owns and oversees the evolution of all brands under the portfolio including The Clear™, Twax, ENDO, and DOPE, while developing new product categories.
She has translated her desire to combine cannabis and music together by cultivating alliances between the industry and musicians who have an affinity for the plant. Working with Leafs by Snoop (Snoop Dogg), Cypress Hill, Redman/ Method Man, and Kymani Marley, to name a few. Rebecca created the first celebrity-endorsed edible with Sublime w/ Rome, Orange Dynamite – a milk chocolate + orange bar flavor profile that was crowdsourced by The Secret Society of Budtenders and launched in Colorado in 2016.
Digital communicator, consultant, and marketer, with expertise in helping organizations reach their goals using data and insights. Experience working with clients through change management, internal communications, and marketing.
Nicole Kennebeck is currently the Marketing Director for Willie’s Reserve, at Long Play, overseeing their national retail and event marketing programs. With 12 years of regulated cannabis industry experience, her ambition is to work with cannabis businesses to make an impact through their marketing and branding efforts. Strong in her commitment to the plant, Nicole believes we are working to change the world, one nugget at a time.
In his role as Content Manager at Veritas Fine Cannabis—America’s first recreational cannabis wholesaler, based in Denver—Mr. Reece is responsible for generating digital and audio content along with social media strategy, influencer engagement, market analysis and supporting product development. He built his portfolio in the music industry, with roles at Walters-Storyk Design Group, Electric Lady Studios, Downtown Recording Studios and Guitar Center, where he worked with major recording artists and record labels. In 2019, Mr. Reece relocated to Colorado in pursuit of a role where he could transition his experience from the buzzing music industry to the budding world of cannabis.Mr. Reece is a graduate of Full Sail University, with a degree in Audio Engineering. In his free time, he identifies strategic investment opportunities and keeps close tabs on the world of cryptocurrency.