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Progress Not Perfection: Prioritizing Equity in Marketing Initiatives

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Kelly Perez
Cannabis Doing Good, co-CEO/founder

Kelly Perez, MSW is the co-CEO/founder of Cannabis Doing Good (formerly kindColorado), the co-founder of the Cannabis Impact Fund. Trademarked, Cannabis Social Responsibility (CSR), puts into action, purpose-driven cannabis partnerships to support racial equity/justice, positive community impact, and environmental sustainability. CSR helps to shift the cannabis narrative---from the War on Drugs, to a cultural sea change where opportunities are racially equitable, policy is just, communities benefit, and cannabis is a model of circular economics. She believes every cannabis company has the power to receive measurable ROI in the process of doing the right thing; purpose driven consumers vote with their dollars. Cannabis Impact Fund (501c3) brings a cannabis presence, and financial resources, to national anti-racism efforts, and supports homegrown cannabis racial justice efforts.

Courtney Mathis
Cannabis Doing Good, Co-Founder/CEO

Courtney is CEO/co-founder of Cannabis Doing Good, co-founder of kindColorado, and co-founder of the Cannabis Impact Fund. She has 15 years of experience creating opportunities for businesses, communities, and nonprofit brands to collaborate for mutual benefit. The last seven years she has specialized in building social responsibility and social equity programs for cannabis businesses and policy creators. Courtney is a mom and wife and a huge fan of science fiction.

Courtney and Kelly train, speak and advise on equitable policy initiatives across the US and Canada and proudly support strategic partners such as the Minority Cannabis Business Association, Women Grow, Marijuana Business Magazine, Minorities for Medical Marijuana, and Drug Policy Alliance.

Additionally, their work has been featured in Forbes, the San Francisco Chronicle, Represent Collaborative, ABC News, Canada’s The Star, Marijuana Business Magazine, Marijuana Moment, Pacific Standard, Colorado Public Radio, The Nonprofit Quarterly, CBS Local, and many other cannabis-trade magazines. Additionally, they were featured in Green Entrepreneur as one of the top 100 cannabis companies in the country. In 2020, kindColorado has prioritized its company pro-bono hours on anti-racism, equity and diversity initiatives across the country Cannabis Doing Good is launching their Standard and Membership Program in Spring 2021.