Cannabis Marketing Summit Cannabis Marketing Summit
Get your ticket to attend. Join event to build your agenda.

There Are No State Lines in the Metaverse: How to Use Web 3.0 to Build a National Cannabis Brand

Stage 2 powered by Gold Sponsor

Polly Lieberman
thric3, Co-Founder

Polly is the co-founder of thric3, an online and real-world community at the intersection of cannabis 2.0 and web 3.0. She is a results-oriented business leader, company builder, and value-creator who spent her career building successful companies in nascent markets.  Polly has been consulting and advising brands and technology companies in the cannabis industry for nearly 5 years, with a focus on storytelling, digital marketing, and revenue acceleration.

Polly has broad and deep experience in sales leadership, marketing, go-to-market strategy, and business acceleration. She made a name for herself in the last nascent market  – mobile – where she was frequently recognized for trailblazing the industry and named one of the Most Powerful Women in Mobile by Business Insider.

Polly is passionate about innovation and led “first-to-market” programs for top brands like Nike, Ford, Target, Showtime, and Coca-Cola, including the first interactive IVR (interactive voice response) that enabled consumers to interact with a Times Square Billboard and the first rich media ad that ran on an iPad.


She is excited about the recent digital/eCommerce acceleration in the cannabis industry and sees great opportunities for brands to use technology to build deeper relationships with consumers

When she’s not talking to brands about the next big thing in tech, she can be found with her family on tennis courts, ski slopes, traveling to new destinations, or in the kitchen whipping up a gourmet meal.

Ryan Hunter
Crypto Cannabis Club, Chief Executive Officer

Ryan Hunter is the Chief Executive Officer for the Crypto Cannabis Club – a groundbreaking new community that bridges Cannabis and Crypto to create value, utility, and gamification for our NFT club members. Our rapidly growing global community includes educated, progressive, digital art aficionados, high-frequency cannabis consumers, and crypto enthusiasts that seek to engage authentically with one another as well as cannabis brands, artists, musicians, and advocates.

Ryan has nearly 20 years of Technology Industry experience, several years of Securities and Capital Markets experience, and more than 7 years of experience in the Cannabis Industry. Ryan was previously the COO for Willie’s Reserve – Willie Nelson’s cannabis brand, currently serves on the Board of Directors for Redwood Roots Distribution, and is an advisor for Highsman, the new cannabis brand from Ricky Williams.

Christine De La Rosa
The People's Ecosystem, CEO & Co-Founder

Christine De La Rosa was recently named one of the 22 Cannabis Leaders Who Will Shape the Industry in 2022,  in 2021 she was on the list for 10 Women to watch out for: Industry luminaries and rising stars, and in 2020 one of 35 Most Influential Women in Cannabis in 2020. 

As a thought leader and one of the most sought after advisors in the cannabis industry she sits on the advisory boards of Regennabis, Cannabis Doing Good, and Symmetry Capital Management.

She was recently appointed to the Board of the National Cannabis Industry Association and is the chair of their Diversity, Equity and Inclusion Committee. She is the lead author of Gender Parity in the C-Suite and co-author of Pathways to Equity Ownership in the Cannabis Industry as part of National Cannabis Industry Association’s and The Arcview Group’s co-sponsored Gender Equity Cannabis White Papers. She has advised both local, state, and federal governments across the US on social equity in cannabis, as well as written position papers for New York, California, and Arizona with recommendations on their legalization and implementation of cannabis regulation. Additionally, she serves as part of the New York Cannabis Industry Association Special Advisor Group - Social and Economic Equity and Social Justice.

Christine spent 20+ years as a systems and database architect in telecom. Throughout her entire career she has straddled the worlds between corporate and community. She is a social entrepreneur who has spent most of her adult life building businesses that creatively engage and employ the local communities that surround them. She has owned and operated along with her business partners two restaurants, three event production companies in two states, an art gallery and a retail outlet prior to embarking on her cannabis journey. A history in technology, business consulting and entrepreneurship were part of the trajectory that led to co-owning cannabis businesses in both California and Oregon. She is a well-respected business leader, advocate, and activist in the cannabis industry.

Christine is passionate about the industry that saved her life. At the top of her tech career she almost died from complications of undiagnosed Lupus. In 2015, she found cannabis as an alternative medicine to treat her lupus. No longer bound to 11 pills a day or monthly infusions, she was inspired by her experience to open The People’s Dispensary in 2016, along with her co-founders to help those who most need access to cannabis. Together they continue to grow their multi-state supply chain footprint and build a fiercely sought after national social equity model and enterprise now known as The People’s Ecosystem and its subsidiaries.

She is currently the CEO and National Co-Founder of The People's Ecosystem, Founder & Fund Manager of The People’s Group and Founder of CBxShield.

Christine holds a B.F.A from the University of North Texas and an M.A. from the University of Texas at Dallas.

Katherine Wolf
Malek's Premium Cannabis, Chief Marketing & Operations Officer

Katherine Wolf is a marketer, published writer, and branding specialist with a passion for helping cannabis companies grow and thrive. She is the Chief Marketing & Operations Officer of Malek's Premium Cannabis, a small-batch Colorado cultivator focused on flavor-first genetics. Katherine had an educational background in Marketing & Economics and five years of experience working with brands focused in tech and hospitality before starting her cannabis career with a national grow supply retailer. Today, she loves advocating for women in the cannabis industry and safe access to cannabis education and products for all.