Social equity programs in the cannabis industry have become a business imperative. This panel will discuss how several different operators approach the issue in their organizations.
Social Equity from the Operator's Viewpoint
As the Founder/CEO of Minorities for Medical Marijuana, Inc., Roz McCarthy was named High Times 100 Most Influential People in the Cannabis Industry 2018. She is responsible for the day to day operation and is the chief strategist involved in developing advocacy, education, and marketing campaigns to promote awareness, information, and education about the efficacy of medical marijuana. It is a varied role that includes planning, marketing, advertising, public relations, event organization, fund development, sponsorship, and research. The work is often challenging and fast-paced.
Hilary Black, Chief Advocacy Officer, Canopy Growth and the Founder of the BC Compassion Club Society, Canada’s first medical cannabis dispensary
In her role as Chief Advocacy Officer at Canopy Growth, Hilary is responsible for driving patient advocacy efforts worldwide, executing the Company’s social purpose strategy including social justice initiatives, and co-leading the implementation of best practices for diversity & inclusion.
Chanda Macias, MBA, PhD is the Chairwoman of the Board of Managers and CEO for Women Grow. She is also the CEO and the owner of National Holistic™ a cannabis and hemp healthcare enterprise. National Holistic™ Healing Center is the leading medical marijuana dispensary in Washington DC. National Holistic™ Healthcare proudly produces CBD and cannabinoids as an alternative and natural product.
Dr. Macias also expanded her footprint through Ilera Holistic Healthcare which partnered with Southern University, which is one of two cultivation/processing facilities in the state of Louisiana. She serves on the Board of Directors for the Minority Cannabis Business Association, Treasurer and Secretary of DC Medical Cannabis Trade Association and is a proud member of Americans for Safe Access.
Dr. Macias earned a PhD in Cellular Biology from Howard University, and earned her MBA from Rutger’s University in Supply Chain Management. As a Research Scientist, Dr. Macias investigated oral diseases and possible treatment options at Colgate-Palmolive Company, a Fortune 500 Company. She contributed to the launch of several billion-dollar brands. Her innovations have resulted in numerous scientific achievements including publications, compilations, U.S. and Global Patients (World Intellectual Property Organization).
Victor Guadagnino Jr. is the Chief Business Development Officer and Co-Founder for Keystone Canna Remedies (KCR). He has been the primary spokesperson for KCR, interfacing with the press, news media, major healthcare systems, private practice physicians and disease organizations. Victor spends much of his day interacting with patients at the dispensary’s point of sale area—his true passion. Prior to KCR, Victor worked as the General Manager for the diagnostic lab at Brooklyn Medical Practice where he was responsible for the implementation of the practice’s patient initiatives. He obtained his B.S. in Biology at Siena College and Masters in Medical Bioethics at New York University. Victor has become a sought-after content expert in the field of medical cannabis, and is frequently invited to participate in panel discussions and interviews on PBS, FOX, ABC, NBC as well as local print media such as The Morning Call. Victor’s interest in plant-based medicinal therapies was sparked during a month-long trip to the Peruvian rainforest. This experience ignited Victor’s passion for intertwining nature and clinical based medicine, which he hopes to more fully realize through the dispensing of medical marijuana.