Tuesday, October 6, 2020
As the cannabis industry sends its roots down, the standard in which the plant is grown differs from state to state and grow to grow. The need for transparency on whats in our cannabis and how it's grown is becoming a increased demand amongst consumers. This panel will discuss the environmental standards and regulations for cultivating cannabis.
Wednesday, October 7, 2020
The cannabis industry is reported to generate 150M tons of waste annually so what can we do about it. How do we turn from a cost center into a tool to build your brand and create new revenue? The WasteTrakr team looked at a market that gets paid by the number of barrels and takes it to a landfill. We created a path by which recycling efforts can be documented and enables the business to show its impact on carbon footprint and sustainability and share the good news with your customers.
Thursday, October 8, 2020
As legal cannabis sweeps the nation, consumers are demanding transparency from companies on their environmental impacts and social policies. From this demand, various certifications have emerged. This panel will bring together some of the original cannabis certifications with some of the emerging ones, and give consumers an inside perspective on the value proposition and market saturation sought by each.
Sustainability and Corporate Social Responsibility are familiar terms within mainstream business, creative marketing, investments and consumer behavior. With the emergence of the cannabis industry, these concepts are quickly integrating into our industry from the start. This panel will review some of the challenges that companies encounter when trying to create truly sustainable cannabis businesses.
Friday, October 9, 2020
The growth of legal cannabis has come with complications related to prior prohibition of cannabis that disproportionately and adversely impacted people in communities of color. In an attempt to counter this history of disparity, many states, cities and businesses have implemented social equity programs connected to the legalization of medical or recreational cannabis. This panel will discuss some of the social issues that have risen to the surface during the transition into a legal market and highlight various solutions that emerged.
Marketing in the cannabis industry is extremely competitive, and has quickly led to industry leadership and consumer loyalty. This panel will review some of the strategies brands are using to authentically connect with consumers, and shed light into what we can expect from top brands in the future.
The how and why of the cannabis industry’s move to get back to its roots by growing from seed. We will cover breeding techniques that are currently being used to improve genetics grown from seed, how planting and growing from seed is helping farmers lower their carbon footprint, and discuss why the right type of seed can save a small farm while helping our big planet.