Friday, April 2, 2021
Join the executives who are hustling during the pandemic to find new ways to generate income for artists on emerging platforms and exploring innovative strategies for deal-making in music and technology as the economics continue to shift post-COVID.
Moderated by: Tonya Butler, Chair of Music Business
Join us for this year’s keynote presentation with MBK Entertainment Inc. president/managing partner Jeanine McLean; songwriter and producer Swagg R’Celious; musical director Alonzo Harris; and our special guest keynote speaker H.E.R. This event will be moderated by Sean Skeete, chair of the Ensembles Department.
Taking an artist from obscurity to fame is no small task. Hear from the team living the dream right now and learn how they created a family-style environment that fosters creativity.
Meet the team behind the extraordinary success of such artists as Billie Eilish, FINNEAS, Ashe, Dr. Dre, and U2, and learn how they approach innovation differently, spearheading new opportunities for some of the top creative talent in the world.
Moderated by: Panos Panay, Senior Vice President for Global Strategy and Innovation
As the social media landscape continues to evolve, meet the experts who are navigating the platforms on behalf of artists and brands such as Miley Cyrus, L’oréal, Sephora, and Uber, and those who are behind the curtain, working at the leading tech companies innovating on behalf of artist promotion.
Moderated by: Walter Smith III, Chair of Woodwinds
Jagged Little Pill is inspired by Alanis Morissette’s 1995 Grammy-winning album of the same name. Join members of the creative team and cast as they pull back the curtain and share their stories about creating and performing the Tony award-nominated and Grammy-winning rock musical.
Moderated by: Scott Edmiston, Dean of Theater
Focused on teen empowerment and social justice, these Berklee alumni are taking their skills to the next level as entrepreneurs and change-makers while simultaneously healing through music and cultural competency. Meet these cross-disciplined professionals and learn about careers in community health, social justice, and the arts.
Moderated by: Joy Allen, Chair of Music Therapy
Meet the executives responsible for talent scouting and overseeing the career development of artists, songwriters, and producers, including Childish Gambino, Marshmello, Pabllo Vittar, and many others. Learn how the A&R role is different if you’re at a record label or a music publisher.
Moderated by: Bonnie Hayes, Chair of Songwriting, and Prince Charles Alexander, Professor in the Music Production and Engineering Department.