Career Jam 2022 Career Jam 2022
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4. Breaking Down Walls for Latin Artists

Library Reading Room 150 Massachusetts Avenue

Celeste Zendejas
Vice President, SESAC Inc.

Celeste Zendejas is Vice President of SESAC Inc., where she leads the creative efforts of the organization’s Latin division. In this role, Zendejas is responsible for the recruitment, signing and nurturing songwriters and music publishers.

Stephanie Hernandez B.M. '15
Marketing Manager, RichMusic Inc.

Stephanie Hernández serves as Marketing Manager at RichMusic, Inc., the top boutique independent Latin record label in the industry. She currently oversees the development of global marketing and brand strategies across multiple genres to build the RichMusic brand, drive brand awareness and recognition, and nurture audience growth.

During her time at RichMusic, Stephanie has also led the development of numerous social impact programs aimed at empowering people in the local community and across the music industry. Her most recent initiative, The WomenUP Project, pushes equal opportunities for women in music.

Sebastian Taboada
Vice President of Management and Operations, Lionfish Entertainment

Sebastian began his music business career in touring, spending time in the mailroom at ICM and later at WME’s Miami Beach office. After learning the ropes at the major agencies, he began to work independently as a booking agent and as tour manager for the National Symphony Orchestra of Cuba.

In 2015, Sebastian joined salsa singer Marc Anthony to assist in the launch of his 360 music company, Magnus Media. At Magnus, he and the CEO worked on the buildout of the record label, publisher, and management and booking arms; servicing a client roster including Gente de Zona, Fonseca, Chino y Nacho, and other tropical acts. A huge sports fan, Sebastian also led the founding of Magnus’ baseball agency, Magnus Sports, which leveraged Marc Anthony’s iconic presence in the Latino/Caribbean community to sign superstar MLB players such as Aroldis Chapman, Gary Sanchez, Yordan Alvarez, and many others.

Later, Sebastian teamed up with renowned music manager Rebeca Leon to help grow and operate her management business, Lionfish Entertainment. Lionfish has managed superstar Latin acts like Juanes and J Balvin, and currently are managers to Rosalía, Toksicha, Lunay, and more developing acts and producers. Sebastian mainly oversees revenue-side activities for the roster, including bookings, recording and publishing deals, endorsements, and business development, and handles the company’s operations with Rebeca, including the multiyear partnership deal with Live Nation’s Artist Nation Management Group, closed in 2020.

Lazaro Hernandez
Vice President of A&R - U.S. & Latin America, Warner Chappell Music

Lazaro Hernandez is Vice President of A&R at Warner Chappell Music for U.S. Latin & Latin America. He’s signed some of today’s biggest songwriters and artists including breakout stars Jhay Cortez & Lunay, multi-platinum songwriter and producer Cromo X,  Federico Vindver (Kayne West, Coldplay), and Colombian DJ and producer Víctor Cárdenas ("Pepas").  

Most recently, he signed multi-platinum superstar Ally Brooke (former member of the girl group Fifth Harmony) and world-renowned regional Mexican superstars like Gerardo Ortiz and Joss Favela. Throughout his 14 years at Warner Chappell Music, Hernandez has also worked with and developed some of the world’s top-tier artists, producers, and writers like Rauw Alejandro, Chris Jeday, Jon Leone, Andres Torres & Mauricio Rengifo. Internationally, Hernandez plays a crucial role in fostering collaborations between Latin songwriters and multicultural songwriters from around the globe. He has been named to Billboard’s prestigious 40 Under 40 list and Pride list, which celebrates industry-shaping LGBTQ executives. Hernandez graduated from Florida International University’s College of Business Administration in 2007 with a degree in International Business Administration.

Javier Limón - Moderator
Artistic Director, Mediterranean Music Institute, Berklee College of Music

A graduate of the Madrid Royal Conservatory, where he studied classical piano, oboe, and guitar, Javier Limón began his career as a composer, working with various flamenco artists. Raised in Spain, he traveled to New York City at an early age to train in American arts schools, where he was discovered for his potent lyricism and composition. After meeting Bebo Valdés and Jerry González, Limón began working in Latin jazz and with Cuban musicians in addition to working on flamenco. 

Employed by powerhouses of the flamenco world such as Enrique Morente and Remedios Amaya, Limón has proven that he has the ability to weave fairy tales with his unique twists on the genre. In 2004, Limón was awarded the Latin Grammy for Producer of the Year for his work on five records: Lágrimas Negras by Diego el Cigala and Bebo Valdés; Cositas Buenas by Paco de Lucía; El Cantante by Andrés Calamaro; El Pequeño Reloj by Enrique Morente; Niño Josele by Niño Josele; and Tributo Flamenco a Don Juan Valderrama by various artists. In 2009, Limón won a Grammy Award for Best Latin Jazz Album for recording Juntos Para Siempre, a series of father-and-son piano duets by Bebo and Chucho Valdés. 

Limón has combined several professional occupations in the worlds of art and communication. Although he has mainly focused on composition and the production of albums, film scores, and television shows, his work as a communicator and teacher is equally impressive. He has recorded all over the world, including Colombia, France, Argentina, Morocco, and the United States, among other places. He incorporates a decidedly international vibe in his take on the traditions of flamenco.

The Latin music market in the U.S. has grown exponentially over the past 30 years. Meet the industry leaders responsible for artists such as Rosalia, Bad Bunny, J Balvin, and Maluma who are topping not only Latin charts but the pop charts as well. Come hear from industry leaders who are helping to break down the walls for Latin artists and create more opportunities than were ever possible before.