Career Jam 2022 Career Jam 2022
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4. Setting Music to Picture: Let's Sync Up

- EDT
Library Reading Room 150 Massachusetts Avenue

Wende Crowley
Senior Vice President, Film & TV, Creative Marketing, Sony Music Publishing

Wende Crowley is the Senior Vice President of Creative Marketing for Film & TV at Sony Music Publishing, the leading global music publisher with over 2 million copyrights by such artists as The Beatles, Michael Jackson, Beyonce, Kanye West, Stevie Wonder, Ed Sheeran, Sam Smith and Lady Gaga.

Crowley and her team are responsible for placing & licensing music in film, television and video games. She is also an independent music supervisor who has worked on numerous films and television shows including Peter Rabbit, Friends With Benefits, Easy A, Annie, Fired Up, Freaks And Geeks, Undeclared and Cold Case.

Ben Dorenfeld
Director of Music, Anomaly

Ben Dorenfeld has worked in the music and advertising industries for over 10 years. He currently oversees all aspects of music supervision, production, and brand partnerships across clients worldwide as Director of Music at creative agency, Anomaly. Prior to Anomaly, he produced and supervised music at Grey Group on campaigns for Volvo, Pantene, Ketel One, and more, including Cannes award-winning work for both Volvo and Pantene.

Ben began his career after college in the live entertainment industry at ICM Partners in New York where he oversaw contract management, routing, and client relations for artists across the concerts roster. Before moving to New York, he worked as a tour accountant on Oasis’ final stadium tour across the UK and Ireland.

Ben is a graduate of Skidmore College and an avid drummer who continues to play in bands today.

Jake Weinreb
Chief Operating Officer, Score a Score

Jake Weinreb is the COO of Score a Score - a Cannes Lion-winning company that specializes in original score and music supervision.

Morgan Milardo - Moderator
Media and Operations Manager, Berklee Popular Music Institute, Berklee College of Music

Following nearly a decade of experience in the music industry, Morgan Milardo joined BPMI in early 2019. After graduating with a degree in music business from the University of Massachusetts, Lowell, Milardo worked in creative licensing in the Film and TV Department at Sony/ATV Music Publishing in Los Angeles. From this position, she transitioned into a role at Harmonix Music Systems, where she focused on music licensing for successful video game franchises such as Rock Band and Dance Central, among many other cutting-edge new media projects.

Milardo has spent years managing and touring with independent bands, focusing her attention on artist development, branding, content distribution, and marketing strategy. Most recently, she developed and taught multiple music business courses at the University of Massachusetts, Lowell.


Some of the most recognizable artists can attribute their success to sync placement. Music Supervisors, Creative Directors, Ad Agencies, and Sync Agents play an important role in the sync licensing process and understand how music can resonate with their target audience to sell products or create emotion when synced to picture. But before submitting music for licensing deals, it is important to understand the landscape and process before you pitch your music. This panel features industry professionals from the world of sync licensing and will provide insight as to how licensing your music for film, TV, advertising and multimedia can provide an additional revenue stream for artists.