Berklee welcomes Grammy-nominated artist and Emcee, Rapsody as well as Roc Nation's Director of Marketing, Bianca Edwards. This session will center around Rapsody's journey: early challenges, securing management, publishing, and Roc Nation deals, building a community, as well as Rapsody's newest project, EVE. This album is a celebration of black female culture, with each song titled after a phenomenal black woman.
6. Roc Nation x Rapsody: Launching an Artist's Career
Bianca Edwards is Marketing Director at Roc Nation, with experience in Television, Talent Relations, Digital Media, and Brand Partnerships.
In the saturated market of music and entertainment, consumers live with a constant craving for outliers and one-of-ones. In the sphere of hip hop, Rapsody is that outlier. The Snow Hill, North Carolina native has more than held her own alongside greats like Kendrick Lamar, Black Thought, and the late Mac Miller (in 2011, she toured with Miller on his Incredibly Dope Tour.) She has been broadcasted and hailed by media giants - from NPR to TIME Magazine, from BET (2013’s Hip Hop Cypher) to NBC (The Tonight Show with Jimmy Fallon, 2015).
In 2014, XXL named her one of the 20 Greatest Female Rappers of All Time. The following year, Dr. Dre crowned her his “favorite female emcee.”2017’s Laila’s Wisdom, named after her grandmother, featured a constellation of guests (Kendrick Lamar, Anderson Paak, Busta Rhymes, Musiq Soulchild, etc), and launched two Grammy nominations - one for Best Rap Album and the other for Best Rap Song. The groundwork laid prior to Laila’s Wisdom included her outstanding verse on Paak’s 9th Wonder-produced “Without U” (off of his beloved major-label debut, Malibu) and her first GRAMMY nomination for her exceptional performance on Kendrick’s sophomore standout To Pimp A Butterfly.
Rapsody would later earn an invitation from President Barack Obama and Herbie Hancock to perform at the International Jazz Fest with Aretha Franklin, Robert Glasper, Terrace Martin, and Terri Lyne Carrington in honor of the late, great Prince. Her newest project, EVE, is a celebration of black female culture, with each song titled after a phenomenal black woman.