Career Jam 2022 Career Jam 2022

Business

Friday, April 1, 2022

- EDT
4. Breaking Down Walls for Latin Artists
Celeste Zendejas
Celeste Zendejas
Vice President, SESAC Inc.
Stephanie Hernandez B.M. '15
Stephanie Hernandez B.M. '15
Marketing Manager, RichMusic Inc.
Sebastian Taboada
Sebastian Taboada
Vice President of Management and Operations, Lionfish Entertainment
Lazaro Hernandez
Lazaro Hernandez
Vice President of A&R - U.S. & Latin America, Warner Chappell Music
Javier Limón - Moderator
Javier Limón - Moderator
Artistic Director, Mediterranean Music Institute, Berklee College of Music

The Latin music market in the U.S. has grown exponentially over the past 30 years. Meet the industry leaders responsible for artists such as Rosalia, Bad Bunny, J Balvin, and Maluma who are topping not only Latin charts but the pop charts as well. Come hear from industry leaders who are helping to break down the walls for Latin artists and create more opportunities than were ever possible before.

- EDT
6. Soundcloud Workshop
Tricia Tranquillo
Tricia Tranquillo
Director of Label Services, Soundcloud

Join this workshop to learn how to take full advantage of SoundCloud’s artist-first streaming platform, powered by a global community of artists and listeners. This session will dive into creator tools, services, and resources that can help you optimize your presence on the platform and ultimately grow and build your career.

- EDT
1. The Evolution of Live Music!
Steve Cielinski '06
Steve Cielinski '06
Vice President of Touring Operations, Live Nation
Eric Gardner B.M. '08
Eric Gardner B.M. '08
Director of Booking, Oak View Group
Jared Braverman B.M. '07
Jared Braverman B.M. '07
Senior Vice President, Live Nation Touring
Gerry Barad
Gerry Barad
Executive Vice President, Live Nation Booking
John Czajkowski B.M. '98
John Czajkowski B.M. '98
Tour Accountant, Katy Perry
Joe Mott B.M. '08
Joe Mott B.M. '08
Music Agent, Creative Artists Agency
Morgan Lasewicz
Morgan Lasewicz
Client Services Manager, Live Nation
Jeff Dorenfeld - Moderator
Jeff Dorenfeld - Moderator
Founder, BPMI, Professor, Music Business/Management, Berklee College of Music

For years live music took a backseat to recorded music, not anymore. 

Hear from Berklee alumni who work with the biggest artists in the world, including Beyonce, Bruno Mars, Bruce Springsteen, BTS, Coldplay, Dua Lipa, Harry Styles, Katy Perry, U2, and many more. 

They’ll address how live music has evolved, from one genre selling out to 8 genres selling out.  How shows employ hundreds of people.  Have stage sets that compare with Hollywood movies, have sponsors that fund their tours, have show grosses that compare with top-selling sports teams, and have brands that put them on the billionaire list. 

You want to work with the stars, work in live music! 

- EDT
2. Musicians are Natural Entrepreneurs
Albhy Galuten B.M. '68
Albhy Galuten B.M. '68
Founder/CEO, Agora Media
Mike Cassidy '97
Mike Cassidy '97
Vice President of Product Management, Astra
Debbie Cavalier B.M. '87
Debbie Cavalier B.M. '87
CEO, Berklee Online/Senior Vice President, Online Learning
Stephen Webber - Moderator
Stephen Webber - Moderator
Executive Director, Berklee NYC/Dean of Strategic Initiatives, Berklee College of Music

The skills needed to make a living as a musician are the exact same skills required to be a successful entrepreneur including the ability to listen, improvise and collaborate. These Berklee alumni are successful executives who are innovating and breaking new ground in music, technology, and education. They are also amazing musicians, performers, and a Grammy Award-winning producer for artists such as Eric Clapton, Barbara Streisand, and the Bee Gees.

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3. Reel Talk: Music for Video Games
Chase Bethea
Chase Bethea
Composer, Technical Audio Designer
Tom Salta
Tom Salta
Composer, Producer, Artist
Gina Zdanowisz B.M. '94 - Moderator
Gina Zdanowisz B.M. '94 - Moderator
Associate Professor, Film Scoring, Berklee College of Music

It only takes a few seconds of playing your favorite game on mute to realize how important sound and music are when it comes to creating a captivating experience. Hear from top video game audio professionals, sound designers, and composers who have worked on your favorite games.

- EDT
4. Embracing the Hyphen: Artist-Educator
Otto Gross B.M. '10
Otto Gross B.M. '10
Creative Director / Producer / Artist, Otto Gross Music
Yonit Spiegelman B.M. '14
Yonit Spiegelman B.M. '14
Composer / Bassist, Yonit Spiegelman / Squeak E Clean
Latoya Lewis B.M. '10
Latoya Lewis B.M. '10
Music and Movement Educator, KIPP Pueblo Unido
Justin Stoney
Justin Stoney
Founder and President, New York Vocal Coaching Inc.
Karen Peterson B.F.A. '76
Karen Peterson B.F.A. '76
Founder, Artistic Director, Karen Peterson and Dancers, Inc.
Philip Lima - Moderator
Philip Lima - Moderator
Assistant Chair, Voice, Berklee College of Music

Teaching is often a gratifying piece of a successful career for musicians. Many artist-educators have the drive to pay it forward and make a difference in the lives of others and believe in the global impact and importance of the arts in society. Learn how teaching has impacted and enriched the lives and careers of the panelists, the different ways and settings where teaching can be a valuable part of your artistic lifestyle, and how to build your brand, business, and revenue stream as an artist-educator.

- EDT
5. Twitch Workshop
Zoe Willis
Zoe Willis
Program Manager, Twitch
Fred Rubenstein
Fred Rubenstein
Artist Services Manager, Twitch

Join this workshop to learn how to utilize this popular gaming platform to showcase your artistry as Twitch emerges as a place where music creators can share art with a community of millions and build a place to connect with your most passionate fans. 

- EDT
6. Roc Nation x Rapsody: Launching an Artist's Career
Bianca Edwards
Bianca Edwards
Director of Marketing, Roc Nation
Rapsody
Rapsody
Artist/Emcee

Berklee welcomes Grammy-nominated artist and Emcee, Rapsody as well as Roc Nation's Director of Marketing, Bianca Edwards. This session will center around Rapsody's journey: early challenges, securing management, publishing, and Roc Nation deals, building a community, as well as Rapsody's newest project, EVE. This album is a celebration of black female culture, with each song titled after a phenomenal black woman. 

- EDT
7. Alternative Rock/Pop Music Song Screening with APG
Andre Herd
Andre Herd
Senior Director of A&R, Artist Partner Group

Join Andre Herd from APG as they critique songs by pre-selected Berklee student artists in real-time. 

Hosted by: The A&R Student Club

- EDT
1. The Art of Record Label A&R: Signing the Future
Amanda Samii '09
Amanda Samii '09
Senior Vice President of A&R, Capitol Records
Suzanna Slavin
Suzanna Slavin
Senior Vice President of A&R, Mom + Pop
G Rouzbehani
G Rouzbehani
Vice President of A&R, Motown Records
Sammye Ruth-Scott
Sammye Ruth-Scott
Director of A&R, Atlantic Records
Liza Levy - Moderator
Liza Levy - Moderator
Talent Relations Manager, Berklee College of Music

Meet top executives from the industry responsible for signing and overseeing the development of artists such as Lil Yachty, Lil Uzi Vert Hoodie SZN, Nija, Tash Sultana, Tycho, Beach Bunny, Evann McIntosh, and many others. These majors and indies will share the type of talent they’re scouting and the day-in-the-life of overseeing the development of recording artists.

- EDT
2. Building Your Own Seat & Table: Black CEOs in Music
Cortez Bryant
Cortez Bryant
CEO / Entertainment Manager, The Blueprint Group
Tiffany Miranda
Tiffany Miranda
President/Founder, Girls Make Beats
Madeline Nelson
Madeline Nelson
CEO, Heads Music
Tonya Butler - Moderator
Tonya Butler - Moderator
Chair, Music Business/Management, Berklee College of Music

Hear from established veteran artist manager, Cortez “Tez” Bryant (Lil Wayne, Drake, Nicki Minaj), Beatmaster Tiffany Miranda (Janelle Monae, Chloe x Halle, Tinashe), and the powHERful Madeline Nelson, CEO of Heads Music and the Head of Independent Label Relations at Amazon Music. Our guests share how they’ve broken the glass ceiling—not only for themselves—but for artists, songwriters, producers, managers, and other passionate industry professionals of color. Come and explore how their journey, and driving the evolution of their business, permanently restructured the relationships between artists of color and labels, which in turn ultimately changed the culture of the industry as we know it.

- EDT
3. How To Build Your Team: Navigating the Artistic Journey
Ralph Jaccodine
Ralph Jaccodine
Owner, Ralph Jaccodine Management
Oompa
Oompa
Poet, Rapper, Educator
Kristina Latino
Kristina Latino
Owner & Artist Manager, Cornerscape Artist Management
Jeremiah "Ice" Younossi
Jeremiah "Ice" Younossi
Talent Agent and Artist Management Consultant, A-List Agency
Tim Hall - Moderator
Tim Hall - Moderator
Assistant Professor, Professional Music, Berklee College of Music

The journey of an artist is nuanced and requires a trusted team of business partners. This session features music and entertainment industry professionals with experience in management, artist development, grant writing, content creation, songwriting, production, and entrepreneurship. Students will be able to tap into the necessary conversations artists need to have with themselves and their team as their career develops.

- EDT
4. Bursting the Berklee Bubble
Arielle Tindel B.M. '19
Arielle Tindel B.M. '19
A&R / General Manager, We Are: The Guard / Brill Building Music Publishing
Leo Varella B.M. '20
Leo Varella B.M. '20
Producer, Songwriter, Musical Director
Micah Montgomery B.M. '18
Micah Montgomery B.M. '18
Creative Strategist
Stefanie Henning - Moderator
Stefanie Henning - Moderator
Associate Vice President for Career and Digital Strategy, Berklee College of Music

A candid conversation about the industry, finances, adult friendships and what happens after you leave the Berklee Bubble. Learn from recent Berklee graduates working in all facets of the entertainment business about how to find your stride, your people, and pay bills while maintaining your health and wellness as you pivot from student to professional.

- EDT
5. Hip-Hop/Popular Music Song Screening with Prescription Songs
Siara Behar
Siara Behar
Senior Director of A&R, Prescription Songs

Join Siara Behar from Prescription Songs as they critique songs by pre-selected Berklee student artists in real-time.

Hosted by: The A&R Student Club

- EDT
1. The Art of A&R Publishing: For the Record
Benjamin Groff B.M. '93
Benjamin Groff B.M. '93
Owner, Brill Building Music Publishing
Francisco Granados
Francisco Granados
Vice President of Creative and A&R, Sony Music Publishing U.S. Latin
Andre Herd
Andre Herd
Senior Director of A&R, Artist Partner Group
Paige Parsons
Paige Parsons
Senior Vice President of A&R, Atlas Publishing
Siara Behar
Siara Behar
Senior Director of A&R, Prescription Songs
Ani Johnson - Moderator
Ani Johnson - Moderator
Associate Professor, Music Business/Management, Berklee College of Music

Signing, developing, and advocating for the writers and producers who are responsible for today's biggest hits is one of the most nuanced roles in the modern recording industry. These publishing A&R executives are leading the way by innovating on behalf of artists who include Grimes, SOPHIE, The Lumineers, Ryan Tedder, Tiesto, Micah Premnath (Selena Gomez, Lady A), Seb from 1Mind (Don Toliver, JuiceWRLD),  Piso 21, Danny Ocean, Ximena Sariñana, Llane, Juan Pablo Vega, and many others. Join this session to learn how they scout talent and create opportunities for songwriters and producers.

- EDT
2. Indie Artist Toolkit
Sam Bailey
Sam Bailey
Founder and Managing Director, Harbour Artists & Music
Bianca Bhagat
Bianca Bhagat
Senior Vice President of Creative Marketing, AWAL
David Macias
David Macias
President, Thirty Tigers
Charlie Tadman
Charlie Tadman
Songwriter & Publishing Relations, Spotify
Seth Saltzman B.M. '81
Seth Saltzman B.M. '81
Senior Vice President, ASCAP
Chris Wares - Moderator
Chris Wares - Moderator
Assistant Chair, Music Business/Management, Berklee College of Music

If you’re an independent artist looking to bring your career to the next level, this session is for you. The guests on this panel have been crucial in helping to build sustainable careers for artists such as Lizzy McAlpine, Jason Isbell, John Prine, Little Simz, Jungle, Tom Misch, Banks, and many more. Learn proven tactics to develop your brand, grow your fanbase, and monetize your music career.

- EDT
4. Dawn To-Day: A Chat with One of Hip Hop's Founders
Jason Orr
Jason Orr
CEO / Producer, FunkJazz Kafé Arts & Music Festival
Marley Marl
Marley Marl
DJ, Producer, Air Personality, Music Publisher
Prince Charles Alexander - Moderator
Prince Charles Alexander - Moderator
Professor, Music Production and Engineering, Berklee College of Music

Come and learn from one of Hip Hop’s finest, DJ Marley Marl, who not only rapped, produced, and worked with the hottest rappers in the game (Big Daddy Kane, Biz Markie, LL Cool ), but introduced the culture to The Art of the Sample: getting pieces of songs off vinyl records and into a drum machine.

- EDT
5. Latin Music Song Screening with Warner Chappell Music
Lazaro Hernandez
Lazaro Hernandez
Vice President of A&R - U.S. & Latin America, Warner Chappell Music

Join Lazaro Hernandez from Warner Chappell (Latin Division) as they critique songs by pre-selected Berklee student artists in real-time. 

Hosted by: The A&R Student Club

- EDT
1. Instagram Workshop
Perry Bashkoff
Perry Bashkoff
Director of Music Partnerships, Instagram

Join the music team from Instagram as they share tips and tricks for how to grow your audience along with best practices and new features for creating meaningful engagement with your followers.

- EDT
2. Creating Hit Songs as a Songwriter/Producer
Daryl Simmons
Daryl Simmons
Grammy Award Winning Songwriter/Producer
Claude Kelly B.M. '02
Claude Kelly B.M. '02
Founder/CEO, Weirdo Workshop
Chuck Harmony
Chuck Harmony
Founder/CEO, Weirdo Workshop
Shea Rose '11- Moderator
Shea Rose '11- Moderator
Assistant Professor, Contemporary Writing and Production, Berklee College of Music

Join the Grammy Award winners and nominees responsible for hit songs from artists who include Michael Jackson, Whitney Houston, Kelly Clarkson, and Kenneth “Babyface” Edmonds for a session that will illustrate the day-to-day skills necessary to be successful as a songwriter/producer.  From conception to revision to recording and production, these industry greats are hired for their ability to shepherd a song from a germ of an idea to a finished product.

- EDT
4. Setting Music to Picture: Let's Sync Up
Wende Crowley
Wende Crowley
Senior Vice President, Film & TV, Creative Marketing, Sony Music Publishing
Ben Dorenfeld
Ben Dorenfeld
Director of Music, Anomaly
Jake Weinreb
Jake Weinreb
Chief Operating Officer, Score a Score
Morgan Milardo - Moderator
Morgan Milardo - Moderator
Media and Operations Manager, Berklee Popular Music Institute, Berklee College of Music

Some of the most recognizable artists can attribute their success to sync placement. Music Supervisors, Creative Directors, Ad Agencies, and Sync Agents play an important role in the sync licensing process and understand how music can resonate with their target audience to sell products or create emotion when synced to picture. But before submitting music for licensing deals, it is important to understand the landscape and process before you pitch your music. This panel features industry professionals from the world of sync licensing and will provide insight as to how licensing your music for film, TV, advertising and multimedia can provide an additional revenue stream for artists.

- EDT
5. Pop/Rock/Country Music Song Screening with Atlas Publishing
Paige Parsons
Paige Parsons
Senior Vice President of A&R, Atlas Publishing

Join Paige Parsons from Atlas Publishing as they critique songs by pre-selected Berklee student artists in real-time. 

Hosted by: The A&R Student Club

- EDT
6. Popular Music Song Screening with Brill Music Publishing
Benjamin Groff B.M. '93
Benjamin Groff B.M. '93
Owner, Brill Building Music Publishing

Join Benjamin Groff '93 from Brill Building Music Publishing as they critique songs by pre-selected Berklee student artists in real-time. 

Hosted by: The A&R Student Club