
Performance
Friday, April 1, 2022
4. Breaking Down Walls for Latin Artists

Javier Limón - Moderator
Artistic Director, Mediterranean Music Institute, Berklee College of MusicThe Latin music market in the U.S. has grown exponentially over the past 30 years. Meet the industry leaders responsible for artists such as Rosalia, Bad Bunny, J Balvin, and Maluma who are topping not only Latin charts but the pop charts as well. Come hear from industry leaders who are helping to break down the walls for Latin artists and create more opportunities than were ever possible before.
6. Soundcloud Workshop
Join this workshop to learn how to take full advantage of SoundCloud’s artist-first streaming platform, powered by a global community of artists and listeners. This session will dive into creator tools, services, and resources that can help you optimize your presence on the platform and ultimately grow and build your career.
1. The Evolution of Live Music!

Jeff Dorenfeld - Moderator
Founder, BPMI, Professor, Music Business/Management, Berklee College of MusicFor years live music took a backseat to recorded music, not anymore.
Hear from Berklee alumni who work with the biggest artists in the world, including Beyonce, Bruno Mars, Bruce Springsteen, BTS, Coldplay, Dua Lipa, Harry Styles, Katy Perry, U2, and many more.
They’ll address how live music has evolved, from one genre selling out to 8 genres selling out. How shows employ hundreds of people. Have stage sets that compare with Hollywood movies, have sponsors that fund their tours, have show grosses that compare with top-selling sports teams, and have brands that put them on the billionaire list.
You want to work with the stars, work in live music!
4. Embracing the Hyphen: Artist-Educator
Teaching is often a gratifying piece of a successful career for musicians. Many artist-educators have the drive to pay it forward and make a difference in the lives of others and believe in the global impact and importance of the arts in society. Learn how teaching has impacted and enriched the lives and careers of the panelists, the different ways and settings where teaching can be a valuable part of your artistic lifestyle, and how to build your brand, business, and revenue stream as an artist-educator.
5. Twitch Workshop
Join this workshop to learn how to utilize this popular gaming platform to showcase your artistry as Twitch emerges as a place where music creators can share art with a community of millions and build a place to connect with your most passionate fans.
6. Roc Nation x Rapsody: Launching an Artist's Career
Berklee welcomes Grammy-nominated artist and Emcee, Rapsody as well as Roc Nation's Director of Marketing, Bianca Edwards. This session will center around Rapsody's journey: early challenges, securing management, publishing, and Roc Nation deals, building a community, as well as Rapsody's newest project, EVE. This album is a celebration of black female culture, with each song titled after a phenomenal black woman.
3. How To Build Your Team: Navigating the Artistic Journey
The journey of an artist is nuanced and requires a trusted team of business partners. This session features music and entertainment industry professionals with experience in management, artist development, grant writing, content creation, songwriting, production, and entrepreneurship. Students will be able to tap into the necessary conversations artists need to have with themselves and their team as their career develops.
4. Bursting the Berklee Bubble

Stefanie Henning - Moderator
Associate Vice President for Career and Digital Strategy, Berklee College of MusicA candid conversation about the industry, finances, adult friendships and what happens after you leave the Berklee Bubble. Learn from recent Berklee graduates working in all facets of the entertainment business about how to find your stride, your people, and pay bills while maintaining your health and wellness as you pivot from student to professional.
Auditions for Berklee Summer in the City
Come check out the auditions for Berklee Summer in the City.
Berklee Summer in the City is a concert series that presents hundreds of live music performances free to the public to celebrate the summer festivities at venues that include the Institute of Contemporary Art, Club Passim, Prudential Center, Boston Public Library, and many more.
2. Indie Artist Toolkit
If you’re an independent artist looking to bring your career to the next level, this session is for you. The guests on this panel have been crucial in helping to build sustainable careers for artists such as Lizzy McAlpine, Jason Isbell, John Prine, Little Simz, Jungle, Tom Misch, Banks, and many more. Learn proven tactics to develop your brand, grow your fanbase, and monetize your music career.
3. A 360 View of Chamber Music Collaborations

Jonathan Bailey Holland - Moderator
Chair, Composition, Contemporary Music, and Core Studies, Boston Conservatory at BerkleeWhat does it take to pull off a successful commission and artistic collaboration? Hear the insights on how a chamber music group developed a commissioning project with a composer through grants from Chamber Music America.
6. Breaking Down the Riff with Natalie Weiss
Ever wonder what it takes to be a critically-acclaimed artist and entrepreneur? Natalie Weiss has sung on The Greatest Showman Soundtrack, the Dear Evan Hansen cast recording, Broadway, national tours, American Idol, and at sold-out concerts and stadiums around the world. She has quickly become one of the most sought-after celebrity vocal coaches, and her collaborations, performances, and YouTube series, "Breaking Down the Riffs," have been viewed more than 4 million times. Join us as she talks about her career as a singer, vocal coach, and businesswoman and works with our students on her trademarked method of breaking down the riffs and runs from pop icons.
1. Instagram Workshop
Join the music team from Instagram as they share tips and tricks for how to grow your audience along with best practices and new features for creating meaningful engagement with your followers.
3. So You Think You Can Dance: An Interview with Kylie Jefferson
Hear from actress, dancer, choreographer, Kylie Jefferson B.F.A. '16 as she tells the story of her life after graduating and her journey in the performing arts industry.