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One-on-One Mentorship (Choose a Time Slot)!

Hera Hub DC

Meet one on one with experts and members of the DC startup community! Read the member bios below and follow the link to book your one-on-one time slot:

Each mentoring session is 30 minutes - arrive on time to check in!

Archana Mehta

10:00 to 12:00
Link to her GURU page -

Archana Mehta is owner and principal of AM Strategies, Inc., a Washington, DC-based marketing and communications firm designed to make your business more innovative and competitive in the new digital marketplace. Ms. Mehta has worked in a number of companies, including Fortune 100 and startup firms, focusing on client engagement, brand awareness, and B2B and B2C marketing strategies. Ms. Mehta brings a diverse and well-rounded background to your company, including specific technical skills she acquired with her master of science degree in mechanical engineering. Ms. Mehta is a trained pilot and a wine enthusiast. She is a certified specialist of wine (CSW) and is always eager to take on new challenges.

You may want to ask Archana questions related to:

  • Am I effectively communicating what I want to my intended audience?
  • Would you review my website and provide me with some tips?
  • What can I do to reach more people through my website?

Kim Fredrich (Sales)
12:30 to 14:30
Link to Hera Hub GURU page -

Kim works with women-owned businesses to improve sales revenue. She’s a communicator at heart; listening and building relationships are instinctive for her. But with a business degree and wide ranging experience focused on revenue generation, she understands business too – it’s really all about the revenue.

Over the past nearly 20 years she’s practiced sales and marketing across a range of consumer and business industries, in-house and as a consultant, and in three different countries.

But wait! She’s also nice, approachable and she genuinely wants to help you succeed. She might even talk style with you.

You may want to ask Kim questions related to:

  • I don’t like selling. What should I do?
  • I’m putting out a lot of proposals and people aren’t getting back to me. What am I doing wrong?
  • I don’t like talking to people and I’m a major introvert. How can I sell?
  • I’m doing what feels like a lot of sales calls and I’m not actually making any sales. Why?
  • Where can I find people to sell to?

Phyllis Caldwell (Social Enterprise)
10:00 to 12:00

Independent corporate director, former financial services executive and founder of Wroxton Civic Ventures LLC. Wroxton Civic provides advisory services in the areas of housing, community development and capital access.

Corporate director roles include Ocwen Financial Corporation (NYSE: OCN), American Capital Senior Floating (Nasdaq: ACSF) and City First Bank of DC. Nonprofit board positions include Low Income Investment Fund (San Francisco, CA) and Center for International Forestry Research (Jakarta, Indonesia).

Hillary Berman (Marketing) 
13:00 to 15:00
Link to Hera Hub GURU page -

Hillary is a marketing consultant focused exclusively on supporting small businesses and start-ups. She understands the unique needs of small businesses working to grow on limited budgets and assists business owners with implementing marketing programs that make sense for their specific businesses. Whether you’re just starting out or established and need a boost, she can help sort through marketing clutter!

You may want to ask Hillary questions related to:

  • How can I deepen relationships with my clients?
  • Help! I need more customers! How can I build my lead pipeline or drive sales?
  • What should I do to recognize referrals?
  • How often should I send and what should I include in an email newsletter?
  • Do I really need print materials?
  • Should I run a sale?
  • How can I make social media work better for my business?
  • I’m going to an event – what do I need?

Pam Holland (Tech)
13:00 to 15:00

Pam Holland is the founder of TechMoxie, offering technology coaching, classes and support for individuals and small business owners looking for help with technology.

Some of what Pam may help with:

  • How do I set up a Mailchimp account?
  • Which social media sites make the most sense for my business?
  • What is the best way to edit photos for use in my social media?
  • Troubleshooting those annoyances on your smartphone or laptop that you never seem to have time (or patience) to figure out!

Faye Coleman
(Government Contracting)
12:30 to 14:30

For over three decades, Dr. Faye Coleman, Founder and Principal of FEC Enterprises, LLC, and former CEO of Westover Consultants, Inc., has been a leader in workforce leadership development, executive coaching/mentoring, organizational effectiveness and diversity training.

As an independent consultant, and through her various companies, she has used her finely tuned skills in multicultural workplace dynamics to help clients navigate the challenges, and ultimately reap the benefits of a richly diverse global workplace.  Dr. Coleman is an internationally recognized trainer and thought leader, with more than three decades of experience managing large-scale leadership training, technical assistance and capacity development projects.

She has worked throughout the United States, Africa, the Caribbean and Europe with Federal, State and community-based organizations and with managers of small to mid-size corporations, associations, nonprofit groups, non-governmental agencies, and private sector companies, designing client-specific, culturally relevant initiatives and training programs that meet the complex and diverse needs of a rapidly changing global market place.

Dr. Coleman is a frequent speaker at conferences, seminars and symposia. Committed to “giving back,” she chairs the board of Women of the Dream Inc., and serves on the board of directors of Quantum Leaps, Inc., and Women Impacting Public Policy (WIPP). Listed in “Who’s Who of American Women,” Dr. Coleman, a skilled professional coach, holds a B.S. degree in Sociology from Simmons College, an M.Ed. from the University of Massachusetts, and a Ph.D. in Education/Human Development from the University of Maryland.