DC Startup Week 2020 DC Startup Week 2020

Tuesday, September 15, 2020

- EDT
Launch Yourself: Personal Branding for Entrepreneurs*
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Kim Cayce
Kim Cayce
Luna Startup Labs, CEO

This course gives you the tools to build a professional personal brand that attracts the opportunities you want and positions you as an expert in your industry. You will learn how to craft a brand that is authentic, memorable, distinctive, credible and powerful using the same principles as leading global brands.

What You’ll Learn:
Get started by understanding what you want your personal brand to do for you and get inspiration from others who are doing it well. Discover how to create a personal brand that matches your objectives, aspirations and unique attributes. You will be empowered to bring your brand to life and grow your online presence to set you apart, build your platform and bring you opportunities.

Why you want to learn it: You'll be better equipped to use the branding tactics deployed by the biggest brands in the world, and apply a proven formula to define, design and deliver a powerful personal brand that brings you professional success and opportunities. Whether you are launching a new business, searching for new clients, media mentions, book deals, promotion, sales, professional opportunities, board seats, speaking engagements, executive positions, or business partnerships - by investing in personal branding you will elevate yourself and your organization.

How it will help you:
You will increase your influence, independence and income by creating a brand that proves your value and worth as an expert. Increase your visibility, use social media to position yourself as an emerging thought leader and prove your value in your industry. You’ll gain clarity, build more self-awareness and show the world what matters to YOU!

Wednesday, September 16, 2020

- EDT
Show Me The Money: A No BS Guide To Getting Funded
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Kim Cayce
Kim Cayce
Luna Startup Labs, CEO

Back by popular demand, this presentation has received rave reviews and sells out over and over again. Why? Because it's a no BS guide to getting funded from an experienced entrepreneur and investor.

What it's about:
Access to capital is critical in any business. Whether you are just starting up, expanding into new markets, or scaling in earnest, access to capital can make the difference between success and failure. This workshop will show you how to identify the right source of capital for every stage in your business development cycle.

What You’ll Learn:
Learn how to how to position your startup for success by developing a strategic fundraising plan and targeting the appropriate investors and funding sources for your business. Understand where you are on the investment-readiness scale, and what types of funding are available to you at every stage in your development cycle.

Why you want to learn it:
You'll be better equipped to assess how much funding you need at every stage of your startup journey. You'll develop a deeper understanding of the 10 proven sources of funding for your business as well as the advantages and disadvantages for each source of funding. And you'll walk away with the exact tools you need to help you access capital and grow your business.

How it will help you:
If you want to know how to raise capital for your business, you’re not alone. Each year more than 70% of small businesses use some form of financing. While money doesn’t grow on trees, there are a number of ways you can seek funding for your business—some more traditional than others. You’ll develop a deeper understanding of how to get the capital you need to succeed as you build, launch and grow your business.

Thursday, September 17, 2020

- EDT
Identify your Path to Profitability
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Kim Cayce
Kim Cayce
Luna Startup Labs, CEO

Creating a product is just the first step in a long, complex equation. The world must be ready for your product, and people must understand how your product solves their problem. It’s called “Product/Market Fit, and it’s often referred to as the Holy Grail of entrepreneurship.

What You’ll Learn:
This workshop is a hands-on course for founders, investors and others in the startup space to understand what Product/Market Fit is, how to know if you have it (or you don’t), how to build towards it, and how to tell the story about it when you’ve found it.

Why you want to learn it:
While any company can convince a few people to buy something, to achieve long-term success you need a larger portion of the market to get excited about what you offer. Meeting a few metrics is not enough to demonstrate market traction. This workshop will help you understand the product/market fit cycle so you can answer the fundamental question every entrepreneur must answer: Are you building a product that people want AND that people want to pay for?

How it will help you:
You will learn that it doesn’t have to be difficult to identify market fit and execute a product strategy to match; you just have to follow the proper procedure. You will get a step-by-step action plan to show you how to measure product/market fit, and develop a deeper understanding of why product-market fit is as important as the development of your product itself. You will dramatically increase your chances of success and leave with increased confidence that your “big idea” has the potential to become a viable business.