Matt Self is Conklin Media’s chief revenue officer and one of three partners in the marketing agency. This Lancaster, Pennsylvania, resident was born in Michigan (Go Blue!) and lived in several states before setting down roots in Lancaster, where he married a county native.
Matt started his career in teaching and athletic administration and transitioned into business and marketing, specifically, in 2005, joining forces with Dave Conklin, Conklin Media founder and chief executive officer, at GetMyHomesValue.com. Matt helped grow this website and then served as vice president of a digital marketing agency that saw 200 percent revenue growth and 300 percent employee growth. To help facilitate this growth, he and two other founders launched a recruiting company that specialized in digital marketing, creative and IT positions.
Matt’s people-first approach, combined with a belief in digital marketing and technology as a means to grow business, has been a driving force throughout his career. He has enjoyed the privilege of working with and helping grow hundreds of clients, ranging in size from startup to Fortune 500. Matt makes it a priority to stay on top of emerging marketing trends. “Marketing approaches and tactics are changing so frequently that I have to be passionate to keep up!,” he says. “Our clients expect strong, positive ROIs, and to meet these expectations, we must be on the bleeding edge of technology.”