DC Startup Week 2020 DC Startup Week 2020
Get your ticket or log in to build your agenda.

Filling the Startup Sales Funnel*

- EDT
Virtual - Attendify 17
Join on Attendify

Tom Snyder
Funnel Clarity, Founder & Managing Partner

After receiving both a BS and MBA from the University of Maryland, Tom began his career as a member of the White House staff under two different Presidents. After eight years in Federal service Tom left to start his first company. Over the course of the next fifteen years, Tom started, developed and sold a series of successful enterprises. He authored a McGraw Hill best seller called Escaping the Price Driven Sale and a follow-up book a year later called Selling in a New Market Space. He has also authored more than 25 whitepapers on a variety of sales related topics. Tom consults in the areas of organizational alignment, corporate transformation, change management, revenue growth, market penetration, sales strategy, sales skills and sales process by employing strategic thinking, business development skills, diagnostic experience and sales force development expertise.

Mr. Snyder currently serves on three Boards of Directors. He is the Founder and Managing Partner of Funnel Clarity, a sales training and consulting firm headquartered in Washington DC. Mr. Snyder is listed among America’s 100 Most Influential Sales Leaders, published by the Encyclopedia of Selling. He is also an internationally known speaker who delivers talks to salespeople and sales leaders across the globe each year.

Over the past five years, Tom has participated with his co-Founder Jill Ulvestad in research/development in the science of sales coaching. Today, the development of sales leaders has become the focus of research and consulting work at Funnel Clarity.


In today’s competitive environment, prospects are consistently bombarded with messages of the next great product or ways to improve their daily life that it’s hard to stand out. It is even more difficult for startups who may not have brand recognition to get the attention of potential customers. In this workshop, learn from Funnel Clarity’s Founder Tom Snyder how to develop messaging that quickly creates curiosity and establishes credibility in the eyes of your prospects on a cold call. You’ll walk away with techniques to:

  • How to get in the door with executives at target accounts
  • Develop effective messaging that get responses
  • Stand out and differentiate yourself from your competitors