When you’re starting a new business, having the right reputation can make the difference between success and failure.
But what’s the difference between your brand and your reputation? And how do you actually build either one? And where does marketing fit into the picture?
In this presentation I’ll talk about the relationship between reputation, branding, and marketing, and how to intentionally shape all three.
I’ll also share a very practical exercise that I’ve used with my own clients: plotting desired reputation outcomes along a timeline, and then working backwards from each outcome to figure out what branding and marketing activities need to occur to make those reputation outcomes a reality.
*ASL interpreting is being provided by Jeenie mobile video interpreting