DC Startup Week 2020 DC Startup Week 2020
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Identify your Path to Profitability

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Kim Cayce
Luna Startup Labs, CEO

As an entrepreneur with more than 20 years experience launching and growing businesses, Kim Cayce knows how tough the journey to success can be for female founders. She created Luna Startup Labs, one of the first global accelerators for female entrepreneurs, to advocate and empower women in business by connecting ambitious female entrepreneurs to the capital, resources, mentors and partners to fuel their growth. Kim has helped raise millions of dollars of capital for innovative organizations, created a luxury fitness line that sold in over 300 stores worldwide, and later launched a global digital marketing agency that supported early stage startups and positioned them for rapid growth. She currently serves as the CEO for Luna Startup Labs, as a board member for Citrine Angels, is a member of the Dell Women’s Entrepreneur Network, and a TEDx organizer. In 2020, in response to the COVID-19 crisis, Kim launched her first Venture Philanthropy fund, the Washington Women Entrepreneurs COVID-19 Recovery Fund to provide emergency funding and support for women in the Greater Washington Area.

Creating a product is just the first step in a long, complex equation. The world must be ready for your product, and people must understand how your product solves their problem. It’s called “Product/Market Fit, and it’s often referred to as the Holy Grail of entrepreneurship.

What You’ll Learn:
This workshop is a hands-on course for founders, investors and others in the startup space to understand what Product/Market Fit is, how to know if you have it (or you don’t), how to build towards it, and how to tell the story about it when you’ve found it.

Why you want to learn it:
While any company can convince a few people to buy something, to achieve long-term success you need a larger portion of the market to get excited about what you offer. Meeting a few metrics is not enough to demonstrate market traction. This workshop will help you understand the product/market fit cycle so you can answer the fundamental question every entrepreneur must answer: Are you building a product that people want AND that people want to pay for?

How it will help you:
You will learn that it doesn’t have to be difficult to identify market fit and execute a product strategy to match; you just have to follow the proper procedure. You will get a step-by-step action plan to show you how to measure product/market fit, and develop a deeper understanding of why product-market fit is as important as the development of your product itself. You will dramatically increase your chances of success and leave with increased confidence that your “big idea” has the potential to become a viable business.