Lunch & Learn: Growth Through Advertising

Born into media, Jeffrey Wolinsky grew up in a family-owned and operated full-service advertising agency where marketing and advertising were part of the menu at the dinner table. For the past 20 years he has worked with hundreds of local and national companies on creative media concepts and execution. Jeffrey currently is a director of federal and national sales for WTOP and Federal News Network. WTOP is the number-one revenue-producing radio station in the country and has evolved from a radio station into a digital news organization that currently provides outreach to its massive radio, digital, and social audiences. In addition, it offers external digital services to its clients so that WTOP can provide marketing services beyond its proprietary audience, helping clients target any audience through digital marketing. Jeffrey has delivered 3 main stage original speeches at GAIN, the premier event for Government Marketers from the Government Marketing University and has been featured on numerous podcasts as well as part of many panel discussions. He’s a certified facilitator of the creative problem-solving process and a five-time finalist and 2013 winner of the National Sales Manager of the Year Award presented by Radio Ink, a leading trade publication. A graduate of University of Maryland’s Robert H. Smith School of Business, Jeffrey coaches youth sports and cheers on Maryland basketball; he brings his three sons along with his wife to as many of their games as possible.

As president for Frederick, Maryland’s office of Orases, Nick has the privilege of leading a diverse, smart and talented group of individuals across a variety of disciplines and clients ranging from NFL, MLB, Johns Hopkins University, Hershey and Walter Reed Hospital. A creative problem solver and strategic thinker, Nick has over 20 years of experience in the digital landscape. An active thought leader in the industry, Nick authored and created the Digital Framework, which is an interactive process of working with organizations to align values to their culture, leadership style and strategic thinking. Nick’s enthusiasm for value-driven cultures earned Orases several awards including the Entrepreneur Magazine – 2015-2019 Best Culture and the coveted inc.

5000 3x honoree 2017-2019.

Nick is also known for creating one of the most disruptive trends in online sheet music by creating the first ever community for learning to play guitar online. His product was covered in the New York Times and earned him a personal meeting with Harry Fox Agency, Sony and BMG.

With a zeal for success Nick has positioned himself as a leader in the Frederick community; serving as past president and treasurer of his church and also participating in several volunteer activities and community programs including the Forbes Tech Council, Rotary, Tech Frederick, Entrepreneurial Council, Vistage, Accelerent, Frederick Innovative Technology Center and the new Tech Incubator program in Downtown Frederick.

Nick holds a B.A. from Frostburg State University and a Master’s in Information Technology from RIT He holds concentrations in User Interface Design, Software Development and Project Management and was fortunate enough to study under some of the most innovative minds in the industry. He currently resides in a suburb of Frederick, not far from his favorite hiking trail on Sugarloaf Mountain. When Nick isn’t working, playing guitar, fly-fishing or grilling with friends – he can be found spending quality time with his wife, son and daughter.

Patrick Fingles is Co-owner and Chief Executive Officer of Nu Look Home Design, an award-winning, roofing company headquartered in Columbia, Maryland, with locations in Virginia and New Jersey.
Back in the late 90’s when they were just starting out in the industry, Patrick and his lifelong friend, Nu Look Home Design Co-owner and President, Tom Bury, examined the state of the industry in which they both worked. Both men shared the same nagging feeling—something was missing. While many home improvement contractors provided great products and a good value, Patrick and Tom realized that doing so while delivering an amazing experience for the customer, from start to finish, was not common, and in fact, almost unheard of.

So, in 2003 Patrick and Tom launched Nu Look Home Design and have been revolutionizing the industry by setting higher standards for what customers should expect from their roofing company. Under his leadership, Nu Look Home Design has consistently been at the forefront of innovation to make every customer’s experience as pleasant and seamless as possible by maintaining a world-class, white-glove service production team, offering 3-D renderings of roof designs so customers can see their roof before it’s installed, providing industry-leading warranty’s and so much more. This customer-centric mindset is why Nu Look Home Design has earned a 94% customer approval rating and has allowed them to replace over 30,000 roofs.

Heather Mahoney is principal of Haute Haus Agency in Chevy Chase. After interning at Brotman-Winter-Fried, she later worked as a reporter and as a photojournalist for Bisnow on Business, which provided her with a keen eye for cutting-edge content. Heather opened her own firm more than a decade ago, specializing in media management and brand-focused marketing. After Bisnow, she worked for a startup at its inception which went public in nine short years, allowing her to grow professionally at a rapid pace.

Heather enjoys continuous success generating top-tier media placements for numerous brands, including but not limited to, the Gary Sinise Foundation, Advocates for Youth, Chef José Andrés, NBC Universal, and more. In a journalism capacity, Heather continues to freelance as a professional writer, with most recent work including a cover story with Chuck Todd, Meet the Press.

A graduate from the University of Maryland, Heather holds a B.A. in Communication with a focus on public relations and psychology.

Jacqui has 24 plus years’ experience of integrated and digital-only media strategy, planning and execution, including CTV/OTT, voice, social, SEM, display, email, behavioral and content strategy. Her career began in San Francisco working with clients like Jelly Belly Jelly Beans and Amazon. As she made her way to LA and then to NYC, she worked for McCann Erickson, Goodby Silverstein and TeamOne. Jacqui also has rich experience with meaningful measurement, testing and reporting.