DC Startup Week 2020 DC Startup Week 2020
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Put Your Best Brand Forward: Defining Your Brand + Motivating With Messaging*

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Alexi New
Noted, Partner

Alexi leverages multifaceted expertise in brand development, creative marketing, media relations, and events management to deliver incisive solutions for Noted clients.

Before launching Noted, Alexi spent three years as a Creative Strategist at Streetsense, where she crafted brands and creative campaigns for globally renowned hospitality, real estate, restaurant, and retail clients. Prior to her time at Streetsense, Alexi worked as a PR and Events Coordinator at The Atlantic, where she pitched and promoted the brand’s live events.

Alexi graduated Phi Beta Kappa from Emory University with a Bachelor of Arts in Sociology and Anthropology.


During this time of unparalleled change, defining your point of view and projecting that perspective effectively are essential tasks. Whether you’re a solo entrepreneur striving to sum up your service offering or a strategist working to grow a startup’s brand presence, this session—led by Alexi New, partner at DC branding consultancy Noted—will empower you with the brand knowledge, practical exercises, and creative resources to clarify your company brand and message it meaningfully.