DC Startup Week 2020 DC Startup Week 2020
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Streamlined: How Businesses Can Recognize & Overcome Costly Internal Communications Challenges

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Lizabeth Wesely-Casella
L-12 Services LLC, CEO

Lizabeth Wesely-Casella is the Founder and CEO of L-12 Services LLC, a firm specializing in internal communications training, online business management, and executive virtual assistance. She is a strategic advisor who helps leaders identify where they can increase efficiency and effectiveness, and overcome challenges related to scaling, process breakdown, and workflow management.

In 2014 Lizabeth organized, and lead a process and communication change coalition for First Lady Michelle Obama’s signature program Let’s Move! Today, she uses her communication, collaboration, and LEAN process design skills to identify where businesses can overcome challenges related to scaling, process breakdown, workflow management, and staff engagement.

Lizabeth holds a BS in business administration and a master certificate in LEAN Six Sigma. She is the Advisory Board Chair for the Association of Virtual Assistants (AVA), participant on the Mental Health Advisory Board for Because I Said I Would, a member of the American Society for Quality (ASQ), and Alpha Sigma Lambda (ASL) Honor Society.

Amira El-Gawly
Manifesta and St. Plant, Founder + CEO

Amira El-Gawly is an entrepreneur, coach and writer with over 15 years

guiding executives and brands to design elevated and impactful experiences,

both internal and external, that are authentically aligned to their company's

mission and values. El-Gawly is the founder and CEO of Manifesta, a

leadership and workplace culture consultancy with a focus on team

alignment, wellbeing and performance. She speaks and coaches on a number

of topics, and is most known for her strategies on strengths-based leadership

and compassion at work. El-Gawly is also the founder of St. Plant, a business

designed to reconnect humans with nature through meaningful products and

experiences. Her favorite plant’s name is Dolly.


An interactive presentation with case studies and audience participation, this presentation will keep people awake and thinking! Lizabeth will discuss where bottlenecks and process breakdown regularly happen for fast growing businesses, and then she will help attendees identify which of the 4 pillars of good internal communication systems they are struggling with - the What, Where, When and How of shared information.

Engaging in real-time discussions, Lizabeth will work through challenges with the audience and provide actionable steps that can be implemented to correct, or prevent, those problems in real time.

The attendees will leave this presentation understanding where to cut waste, prevent problems, and organize their business processes to save time and money.