The Tipping Point —Why Repositioning Your Brand and Business Model Is Your Ultimate Growth Strategy
With over two decades of experience as a business strategist and chief marketing officer, Seema Alexander partners with purpose-driven entrepreneurs, small businesses and startups to accelerate their growth by optimizing their business model, product offering(s), brand positioning, marketing, digital presence, sales strategies and strategic partnerships—resulting in increased revenues, profits, higher customer satisfaction, and impact.
As a former corporate executive for 13+ years, Seema was responsible for developing a brand and marketing strategy for a billion-dollar business and supported the award-winning rebranding initiative that took Prudential into the 21st Century, was named one of the top 20 rising stars in financial services marketing, and had the opportunity to ring the closing bell on the NASDAQ stock exchange.
Through her own growth advisory firm, Disruptive.CEO, she has worked with growing over 200+ purpose-driven small businesses and personal brands in industries from IT, finance, smart cities, sustainable infrastructure, fashion, mobile integration, retail, real estate, health & wellness, nutrition, personalized medicine to insurance alternatives and much more.
To ensure she balances her experience both on the client-side and the business side, she had previously take residence in executive marketing and strategy roles at MEDICI and Lexden Capital and is a strategic advisor for select startups and the DC Startup Week.
Seema speaks on expert/CEO branding, the importance of digital automation, and growth and scaling strategy at entrepreneurship-focused conferences and podcasts throughout the country.
Seema is also the co-founder of the CRE Connect Summit—the DMV's Premier Commercial Real Estate Conference (for a Cause) focused on building a more sustainable, resilient, and smarter DMV through innovation, financial ingenuity, collaboration, and education.
One of her long-term goals is to lead the repositioning of DC/MD/VA region as one of the top innovation/entrepreneurial hubs in the country.