DC Startup Week 2020 DC Startup Week 2020
Get your ticket or log in to build your agenda.

Words Are Action: The Power of Language in Leading Well

- EDT
Virtual - Zoom
Join on Zoom

Dana Ray
Dana Ray Consulting, Communications Consultant

Dana Ray is an expert in identifying and articulating the ideas and values that underpin great work. She believes that words are action: what we cannot say, we cannot do. As a communications consultant, she defines internal messaging for the leaders in arts and culture who lead our world into new possibilities.

Dana Ray Consulting helps artists and organizations identify compelling language for what they do and why it matters. Her signature process defines the client’s unique and fundamental approach to their craft and then translates this narrative into messaging.

Her clients represent diverse industries including fashion, dance, design, visual art, digital media, and activism. They can be found around the world in places like the Bay Area, DC, Chicago, Montreal, and New York.

Dana holds a Master’s in Literature and Writing from Bucknell University. And in 2013, Dana received a Fulbright to Bulgaria. In Dobrich, she developed and implemented original curriculum in public school classrooms that equipped students to think critically and creatively. She continues to work internationally.


You have a vision. You know what change you want to make in the world. You are are a master at your craft. But telling people what you do and why it matters is hard. You know that without a clear definition of your work and purpose, you know you haven't fully embodied the cultural leader that you are.


In this workshop, you’ll learn the story-informed process that guides you to language that:

• Defines your work.
• Enables confident decision-making.

• Communicates where you’re going.


This is not a lecture or a presentation. It’s a workshop. Come ready with camera on to talk, discuss, write, reflect, and participate.

Join via Zoom: https://us02web.zoom.us/j/85128732143