DC Startup Week 2020 DC Startup Week 2020

Founder Track

Monday, September 14, 2020

- EDT
/Founders Focus: Ask Founders Anything*
Join on Attendify
Scott Case
Scott Case
Upside Business Travel, CEO & Co-founder
Tim Hwang
Tim Hwang
Fiscal Note, Founder and CEO

There's no fixed formula for dealing with an existential threat, especially a global pandemic. The uncertainty is off the charts. Scott Case, a founder who's survived (and failed) chaos like this before, is hosting daily Ask "Me" Anythings for every day of DC Startup Week. Scott will be joined by proven DC-based founders and investors each day - Tim Hwang, Toby Moore, Joe Mechlinski, and David Hall to name a few - to discuss the challenges, wins, and the future of entrepreneurship amid the chaos of now. Ask Scott and other founders your burning questions, and they'll answer live at 11AM daily throughout DC Startup Week.

*ASL interpreting is being provided by Jeenie mobile video interpreting

- EDT
Lunch and Learn: Get More Done with Monday Hour One
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Cristina Roman
Cristina Roman
Pique Coaching, Procrastination Coach

Join Procrastination Coach Cristina Roman for a Lunch and Learn about how to take back control of your weeks with a time blocking system called Monday Hour One. The Monday Hour One system helps you get more done when you're working and helps you actually enjoy your down time. (Instead of thinking of everything you should be doing.)


You'll learn how to implement the system, the most common obstacles that trip people up, and five pro tips for taking your Monday Hour One practice to the next level.


- EDT
Develop Your Phoenix Strategy: Reinvisioning Your Business In A Unpredictable World
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Adam Mutschler
Adam Mutschler
The Kedar Group, Managing Partner

2020 has knocked us on our back. A global pandemic, social unrest in the USA, and the normal level of unexpected events are creating less certainty than ever before. Join Adam to explore and discuss, what is your phoenix strategy? Why is it important to revisit your offer to the world? How will you adjust it to meet the challenges we face? What will your offer look like? Resilience is a crucial competency in personal and professional development it is also at the core of business success - learn the skills and competencies to rise like a phoenix from the ashes.

- EDT
Navigating November: 7 Things Tech Startups Need To Know About the 2020 Election and Beyond
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Kelly Miller
Kelly Miller
FTI Consulting, Senior Director, Author

The 2020 election could have tangible impact on the trajectory of many startups. From increased merger scrutiny to small business tax breaks, learn the potential highs and lows on the other side of November. FTI Senior Director and author of Get Attention: Brand Building for Startups Kelly Miller and FTI Senior Director and former Capitol Hill staffer and Obama Administration alum Meredith Scialabba will share tips and insights on how to prepare and navigate.

- EDT
The Cost of COVID
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Ayris T. Scales
Ayris T. Scales
Serve DC, Chief Service Officer
Yvette Alexander
Yvette Alexander
NCBWDC, Chair of Public Policy
Melani Douglass
Melani Douglass
Family Arts Museum, Founder
Mariko Bennett
Mariko Bennett
NCBWDC, 1st Vice President of Programs
Cheryl Shaw
Cheryl Shaw
NCBWDC, Chair of Economic Empowerment Committee
Angela Hubbard
Angela Hubbard
NCBWDC, Chair of Economic Empowerment Grant
Christian Howard
Christian Howard
NCBWDC, Chair of Health Committee

The lack of understanding financial literacy and resources available to the black community can be detrimental to not only our economic stability but our mental health. As an entrepreneur, navigating the how to access capital and your emotions go hand and hand. During DC start up week, the National Coalition of 100 Black Women, Metropolitan DC Chapter will host a lunch and learn on the COST of COVID. Viewers will be able to engage in mindful meditation and practices that allows one to fully be present and bring their whole self. Learning from our wonderful sisters walking in entrepreneurship daily ad facing unforeseen challenges during a public health emergency. Viewers will also hear from amazing women working in the banking industry, policy makers and resource tools that each sister can used in their tool belt while scaling and establishing their business during COVID.

- EDT
How To Build A Reputation From The Ground Up*
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Ally Fouts
Ally Fouts
Viget, Creative Director

When you’re starting a new business, having the right reputation can make the difference between success and failure.

But what’s the difference between your brand and your reputation? And how do you actually build either one? And where does marketing fit into the picture?

In this presentation I’ll talk about the relationship between reputation, branding, and marketing, and how to intentionally shape all three.

I’ll also share a very practical exercise that I’ve used with my own clients: plotting desired reputation outcomes along a timeline, and then working backwards from each outcome to figure out what branding and marketing activities need to occur to make those reputation outcomes a reality.

*ASL interpreting is being provided by Jeenie mobile video interpreting

- EDT
Beyond The Nitro Brew: A New Vision For Workplace Culture In 2020 And Beyond
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Amira El-Gawly
Amira El-Gawly
Manifesta, Founder + CEO

In this inspiring keynote, Amira El-Gawly, Founder + CEO of Manifesta, will offer a paradigm shift for startup leaders seeking to cultivate inspiring workplaces and beloved brands. Living and working through the COVID19 pandemic and racial inequality crises must provoke new ways of thinking and working together. Beyond the cold brew keg and ping pong table, Amira will guide you through the new value proposition for workplace culture. It’s high time we investigate ourselves, and align internal investment with ambitious growth goals.

  • Learn how workplace culture expectations are changing
  • Hear what it takes to build intentional employee experiences
  • Discover new ideas for cultivating healthy people growth
- EDT
Filling the Startup Sales Funnel*
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Tom Snyder
Tom Snyder
Funnel Clarity, Founder & Managing Partner

In today’s competitive environment, prospects are consistently bombarded with messages of the next great product or ways to improve their daily life that it’s hard to stand out. It is even more difficult for startups who may not have brand recognition to get the attention of potential customers. In this workshop, learn from Funnel Clarity’s Founder Tom Snyder how to develop messaging that quickly creates curiosity and establishes credibility in the eyes of your prospects on a cold call. You’ll walk away with techniques to:

  • How to get in the door with executives at target accounts
  • Develop effective messaging that get responses
  • Stand out and differentiate yourself from your competitors


- EDT
Founders Panel: How to get the most out of your virtual accelerator
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Ken Carnesi
Ken Carnesi
DNSFilter, CEO
Marcus Bullock
Marcus Bullock
Flikshop, Founder/CEO
Ryan Kuder
Ryan Kuder
Techstars, Managing Director
Yemi Adewunmi
Yemi Adewunmi
Civic Eagle, Chief Product Officer and Cofounder

Founders who have participated in the Techstars Anywhere mentorship driven virtual accelerator program share what they learned and provide tips on how you can get the most out of whatever accelerator program you attend. Learn how to work with mentors, the importance of great updates, and how to keep getting value from your accelerator even after your program is over.

- EDT
Mind the Gap: Avoid Common Pitfalls of Startup Culture
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Cristyn Girolami
Cristyn Girolami
Upside Business Travel, Chief People Officer
LaRae Holliday
LaRae Holliday
EVERFI, Global Head of Talent
Lars Schmidt
Lars Schmidt
Amplify, Founder
Mike Kohn
Mike Kohn
Marts & Lundy, Inc., Chief People Officer
Amira El-Gawly
Amira El-Gawly
Manifesta, Founder + CEO

Building a healthy startup culture is never easy, but it doesn’t have to be complicated. Too many leaders start businesses for the love of the work, but without an understanding of how to lead and manage people, let alone cultivate a positive, growth-oriented environment. In this speed storytelling session, seasoned HR execs who will share their own mistakes and aha moments so you can set yourself up for success.

  • Hear real stories from successful HR leaders
  • Plan your HR strategy from a position of strength
  • Learn how to spot red flags on your team before they become existential crises
- EDT
Pitch Competition Battle*
Join on Zoom

Our annual Pitch Competition is something that we look forward to every year. It is a great opportunity to feature 10 up-and-coming companies for the opportunity to be judged by their peers and win cash and in-kind prizes. On Monday, September 14th at 5:30pm, these 10 startups will engage in our Pitch Battle, in which only five finalists will move on to the final pitch competition on Friday, September 18th at 2pm. Once the pitches are complete, judges will deliberate and select the 1st and 2nd place winners.

*ASL interpreting is being provided by Jeenie mobile video interpreting

Meet the 10 pitch finalists: 

Eric Ingram: SCOUT Inc.
When large satellites fail, it can cost companies Billions, and half of the time, we don't know why they failed. SCOUT is developing small, inexpensive satellites, to perform in-space inspections of large expensive satellites.

Seyi Sofolahan: Whipik Stories
Whipik Stories is an interactive storytelling app that delivers short, highly addictive fiction stories bit-by-bit. The stories are presented either in the form of text message conversations between characters, or narrated in increments such that users tap on the screen to view the next message.

Wes Morrison: Binni, Inc.
Binni is a construction technology company that focuses on helping contractors increase productivity by digitizing and streamlining the planning, tracking, and reporting of concrete placements.

Deborah Agustoni: Aurore
Aurore is a science-backed, clean and socially conscious skincare company for women

Jael Marajh: NurtureUp
NurtureUp is an online marketplace connecting expectant parents and families to the services they need to successfully transition into parenthood. NurtureUp serves two clients; expectant parents and families, as well as the service providers that utilize the platform to offer their services.

Jess Owens:3GIRLSTECH
3GT is bilding a patent-pending technology called Greenlist. Greenlist enables the direct transfer of merchandise from a consumer making a return to another consumer waiting to purchase the return.

We're sending the 538-year old resume into retirement by democratizing pre-hire assessment testing, then generating data visualizations of job seekers' untapped potential. Employers will hire faster, better and cheaper than ever imagined while our pioneering data sets will transform workplace behavioral science.


Jazmine Kionna: Jazmine Kionna
Jazmine Kionna is a brand of high heel shoes that will feature built-in insoles technology. Our insoles will take the impact of each stride and will conform to the pressure point of your foot!

Christina Tammaro: Karma Kookies
Karma Kookies is a women owned small business that lets friends, strangers, families and lovers send good Karma in the way of a Kookie gram, while simultaneously sending good Karma into the world with a $1 donation to a rotating non-profit.

Michael Floyd: AfterrHome
AfterrHome is platform that brings home buyers, realtors and home inspectors together for collaborative, remote live stream home inspections. We use A.I. to help users book home inspections and they attend their inspection via live stream link.

Please watch using zoom: https://us02web.zoom.us/j/89229531431

Tuesday, September 15, 2020

- EDT
Beyond the Checkbox: Designing An Equitable and AntiRacist Workplace
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Aerica Shimizu Banks
Aerica Shimizu Banks
Shiso LLC, Founder and Principal
Emily Rasowsky
Emily Rasowsky
Women in Tech Campaign, Founder and CEO
Gary Williams
Gary Williams
Creative Theory Agency, Co-Founder
Gigi Gilliard
Gigi Gilliard
Gigi Gilliard Development, Founder
Amira El-Gawly
Amira El-Gawly
Manifesta, Founder + CEO

This year, the business community has been forced to confront the reality of inequity and injustice in the workplace. In this interactive conversation, you’ll hear from diversity, equity, and inclusion experts, creative entrepreneurs, and tech industry veterans to turn that national conversation into clear action. They’ll share their personal experiences of what works—and what doesn’t—so you can design a business model that makes space for all.

  • Learn the difference between diversity, equity, inclusion, and justice
  • See how to embed authenticity into your approach
  • Hear from experts who have worked with leading tech companies like Google and Pinterest
- EDT
There’s No I In Startup: Evaluating Teams For High Performance*
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Mo McCusker
Mo McCusker
Blackhawke Behavior Science, Co-Founder and COO

In this evidence-based presentation, Dr. McCusker will dispel the common misconception that entrepreneurship primarily involves a single, prototypical type of individual. She will provide investors with the best practices for evaluating startup teams during the due diligence phase, focusing on the science-backed notion that successful entrepreneurship instead requires a diverse and balanced team of individuals who collectively carry a specific set of skills and personalities. In addition, she will share findings from scientific research about predicting the performance of startups based on what can be its strongest asset or liability: the people. She will end with recommendations and best practices for evaluating the individual entrepreneurs and collective skills and personalities of the founding team pre-investment and tips for startup teams seeking to better understand their human capital advantage.

*ASL interpreting is being provided by Jeenie mobile video interpreting

- EDT
Streamlined: How Businesses Can Recognize & Overcome Costly Internal Communications Challenges
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Lizabeth Wesely-Casella
Lizabeth Wesely-Casella
L-12 Services LLC, CEO
Amira El-Gawly
Amira El-Gawly
Manifesta, Founder + CEO

An interactive presentation with case studies and audience participation, this presentation will keep people awake and thinking! Lizabeth will discuss where bottlenecks and process breakdown regularly happen for fast growing businesses, and then she will help attendees identify which of the 4 pillars of good internal communication systems they are struggling with - the What, Where, When and How of shared information.

Engaging in real-time discussions, Lizabeth will work through challenges with the audience and provide actionable steps that can be implemented to correct, or prevent, those problems in real time.

The attendees will leave this presentation understanding where to cut waste, prevent problems, and organize their business processes to save time and money.

- EDT
/Founders Focus: Ask Founders Anything*
Join on Attendify
David Hall
David Hall
Revolution LLC, Managing Partner
Scott Case
Scott Case
Upside Business Travel, CEO & Co-founder

There's no fixed formula for dealing with an existential threat, especially a global pandemic. The uncertainty is off the charts. Scott Case, a founder who's survived (and failed) chaos like this before, is hosting daily Ask "Me" Anythings for every day of DC Startup Week. Scott will be joined by proven DC-based founders and investors each day - Tim Hwang, Toby Moore, Joe Mechlinski, and David Hall to name a few - to discuss the challenges, wins, and the future of entrepreneurship amid the chaos of now. Ask Scott and other founders your burning questions, and they'll answer live at 11AM daily throughout DC Startup Week.

*ASL interpreting is being provided by Jeenie mobile video interpreting

- EDT
Blank Blank Blank SuperFireMario, How to Nail a Perfect Elevator Pitch by Ryan Kuder*
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Ryan Kuder
Ryan Kuder
Techstars, Managing Director

Learn to introduce your startup the Techstars way. Techstars Managing Director Ryan Kuder will share his framework for constructing a super-powered 30 second elevator pitch. Know what points you need to hit and learn the best way to build a pitch that is short, but powerful. By the end of this interactive workshop you'll be the best in the room at introducing your company to potential investors, customers, partners, or anyone who needs to get your message fast.

*ASL interpreting is being provided by Jeenie mobile video interpreting

- EDT
How To Take Your Projects From Half-Finished To Done*
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Cristina Roman
Cristina Roman
Pique Coaching, Procrastination Coach

If you’re like many entrepreneurs, you have a bunch of half-finished projects cluttering your physical, mental, and digital space. You might identify as “an idea person,” which is often code for “doesn’t actually plan, execute, and finish things.” (I know this, because I used to be that person.)

The buck stops here.

In this session, you’ll learn a simple 3-part project planning process. This process empowers you to choose intentionally what projects to pursue in your company and follow them all the way through to completion.

*ASL interpreting is being provided by Jeenie mobile video interpreting

- EDT
Launch Yourself: Personal Branding for Entrepreneurs*
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Kim Cayce
Kim Cayce
Luna Startup Labs, CEO

This course gives you the tools to build a professional personal brand that attracts the opportunities you want and positions you as an expert in your industry. You will learn how to craft a brand that is authentic, memorable, distinctive, credible and powerful using the same principles as leading global brands.

What You’ll Learn:
Get started by understanding what you want your personal brand to do for you and get inspiration from others who are doing it well. Discover how to create a personal brand that matches your objectives, aspirations and unique attributes. You will be empowered to bring your brand to life and grow your online presence to set you apart, build your platform and bring you opportunities.

Why you want to learn it: You'll be better equipped to use the branding tactics deployed by the biggest brands in the world, and apply a proven formula to define, design and deliver a powerful personal brand that brings you professional success and opportunities. Whether you are launching a new business, searching for new clients, media mentions, book deals, promotion, sales, professional opportunities, board seats, speaking engagements, executive positions, or business partnerships - by investing in personal branding you will elevate yourself and your organization.

How it will help you:
You will increase your influence, independence and income by creating a brand that proves your value and worth as an expert. Increase your visibility, use social media to position yourself as an emerging thought leader and prove your value in your industry. You’ll gain clarity, build more self-awareness and show the world what matters to YOU!

- EDT
How to Build a Three-Year Financial Forecast for Startups (Hands-On Financial Tool in MS Excel)*
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Tommy White
Tommy White
American Unversity Center for Innovation, Director

Understanding the flow of money in and out of your business is paramount to basic business success. Often, however, this issue is misunderstood or put on the "back burner" by startup founders. In this session, attendees will be provided a template model (in MS Excel) that provides for revenue, cost (COGS and Fixed), Operating Income, Cashflow, and break even analysis for a 36 monthly period. After the model is introduced, practices numbers will be inputted into the model and used for discussion. You get to keep and use the model!

*ASL interpreting is being provided by Jeenie mobile video interpreting

- EDT
Series A & Beyond
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Anthony Millin
Anthony Millin
NEXT by Shulman Rodgers
Deepak Chhugani
Deepak Chhugani
Nuvocargo, Founder & CEO
Greg Merril
Greg Merril
Adaptive Phage Therapeutics, Inc,, Co-founder and CEO
Mark Brenner
Mark Brenner
Wiss & Company, LLP
Elizabeth Cho-Fertikh, PhD
Elizabeth Cho-Fertikh, PhD
MEDA Angels, CoFounder & Managing Director

Just getting to the point of being ready to raise a Series A investment is no easy accomplishment, but that does not mean things get easier from this point on. Some sources say that only half of Seed Stage startups move on to raise a Series A. Join a panel featuring founders whom have successfully raised a Series A, Investors focused in the Series A landscape, and advisors whom work closely with countless start-ups raising money across the landscape.

- EDT
Put Your Best Brand Forward: Defining Your Brand + Motivating With Messaging*
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Alexi New
Alexi New
Noted, Partner

During this time of unparalleled change, defining your point of view and projecting that perspective effectively are essential tasks. Whether you’re a solo entrepreneur striving to sum up your service offering or a strategist working to grow a startup’s brand presence, this session—led by Alexi New, partner at DC branding consultancy Noted—will empower you with the brand knowledge, practical exercises, and creative resources to clarify your company brand and message it meaningfully.

- EDT
Promising Pivots
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Andre Bierzynski
Andre Bierzynski
AARP Innovation Labs, Innovation Director
Alex Cohen
Alex Cohen
Twenty Tables, Founder and CEO
Jessica Kim
Jessica Kim
ianacare, Co-founder and CEO
Shaun Chavis
Shaun Chavis
LVNGbook, CEO

In the wake of this new reality, some startups are innovating, pivoting, and excelling. Let's explore which companies are surviving or even thriving during the pandemic, how they are doing it, and what we can learn from them.

- EDT
Be Seen: Telling Your Story to the Media*
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Amber Corrin
Amber Corrin
Sage Communications, Director of Content, Public Relations
Kelsey Ogletree
Kelsey Ogletree
KO Copy, Founder
Neal Augenstein
Neal Augenstein
WTOP, Reporter
Sara Gilgore
Sara Gilgore
Washington Business Journal, Innovation & Health Reporter
Michelai Graham
Michelai Graham
Technically Media, Technical.ly DC Market Editor

Want to get your product, service or company covered? On TV, radio, newspapers, online? Hear from a PR expert and a panel of prominent journalists about what it takes to get their attention. In this informative panel, journalists from WTOP, the Washington Business Journal and Technical.ly will join a prominent free-lance reporter to tell you how to pitch your stories … describing what works, what doesn’t and how to get results.

*ASL interpreting is being provided by Jeenie mobile video interpreting

- EDT
How to Build Successful Processes and People in Remote Workplaces
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Annie MacLeod
Annie MacLeod
BICS Inc., President
Jonathan White
Jonathan White
Improve Consulting Group Inc., Principal
Ken Cameron
Ken Cameron
Corporate cultureSHIFT, Facilitator Thinking Differently
Laura Hambley
Laura Hambley
Work EvOHlution, President and Co-Founder
Pam Louie
Pam Louie
Dynamic Change, Principal

The COVID-19 pandemic has thrust a way of working on us that many companies and individuals were just not prepared for. Many organizations have struggled to maintain productivity levels, and organizational culture has been challenged now that virtual meetings have replaced a large portion of in-person meetings. Organizations have had to come to grips with the fact that their customers’ needs have changed, and the way they deliver products and services to customers has also changed.

1.Enable a high-performing culture
2.Adopt Continuous Process Improvement
3.Align the Enterprise
4.Get Results

Join us for a 60-minute panel discussion as the Distributed Success (www.distributedsuccess.com) team discusses four primary factors to succeed in your business.

- EDT
Open Mic: Failure Stories*
Join on Attendify

Failures big & small- we want to hear about it. At times, we can get caught up about startup success: landing the next big deal or finding the right hire that we forget to speak about the ups and downs that we went through to get to that successful moment. Come ready to share your failure story so we can learn from each other and end the day with some good laughs.

*ASL interpreting is being provided by Jeenie mobile video interpreting

Wednesday, September 16, 2020

- EDT
How To Use TV Media To Build Your Brand's Authority And Gain More Clients And Partners
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Adeola Ariyo
Adeola Ariyo
The Gemz, Inc / AAE Consulting, Inc, Executive Director, Business and Brand Strategist of AAE Consulting, Inc

This workshop will teach business owners how to use media especially TV coverage to expand their brand's reach and be known as a thought-leader or expert in their industry. This session will teach you how to target and use TV media to:

-Elevate your brand's reputation and increase your visibility
-Share your message with a bigger audience and attract more clients and partners
-Be seen as the expert and thought-leader in your industry
-Attract more opportunities and gain leads

- EDT
1 Million Cups
Join on Attendify
Christine Davies
Christine Davies
Poligage, Founder and CEO
Julie Melnick
Julie Melnick
SkySquad, Founder
Nick Bonaventure
Nick Bonaventure
Aronson LLC

1 Million Cups (1MC) is a simple way to engage entrepreneurs in communities around the world. The 1MC program offers local entrepreneurs an opportunity to present their startups to a diverse audience of mentors, advisors, and entrepreneurs.
Presenters prepare an educational presentation and engage in feedback and questioning after they present. Entrepreneurs gain insight into possible ways they can improve their businesses, gather real-time feedback, connect with a community that truly cares about their progress, and walk away feeling like they have advanced their business.

- EDT
Design Thinking For Entrepreneurship
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Bill Bellows
Bill Bellows
American University, Executive in Residence

Many entrepreneurs consider the Business Model Canvas as the key tool in developing their business model, but there are intersections with Design Thinking and business models. These are particularly useful in understanding customer needs and preferences at the earliest stages of product concept. Using observation and interviews to create greater empathy for the customer, the startup can learn the emotional drivers that lead to richer customer relationships and more resonant product development.

- EDT
Show Me The Money: A No BS Guide To Getting Funded
Join on Attendify
Kim Cayce
Kim Cayce
Luna Startup Labs, CEO

Back by popular demand, this presentation has received rave reviews and sells out over and over again. Why? Because it's a no BS guide to getting funded from an experienced entrepreneur and investor.

What it's about:
Access to capital is critical in any business. Whether you are just starting up, expanding into new markets, or scaling in earnest, access to capital can make the difference between success and failure. This workshop will show you how to identify the right source of capital for every stage in your business development cycle.

What You’ll Learn:
Learn how to how to position your startup for success by developing a strategic fundraising plan and targeting the appropriate investors and funding sources for your business. Understand where you are on the investment-readiness scale, and what types of funding are available to you at every stage in your development cycle.

Why you want to learn it:
You'll be better equipped to assess how much funding you need at every stage of your startup journey. You'll develop a deeper understanding of the 10 proven sources of funding for your business as well as the advantages and disadvantages for each source of funding. And you'll walk away with the exact tools you need to help you access capital and grow your business.

How it will help you:
If you want to know how to raise capital for your business, you’re not alone. Each year more than 70% of small businesses use some form of financing. While money doesn’t grow on trees, there are a number of ways you can seek funding for your business—some more traditional than others. You’ll develop a deeper understanding of how to get the capital you need to succeed as you build, launch and grow your business.

- EDT
/Founders Focus: Ask Founders Anything*
Join on Attendify
Scott Case
Scott Case
Upside Business Travel, CEO & Co-founder
Toby Moore
Toby Moore
Optoro, Co-Founder and CEO

There's no fixed formula for dealing with an existential threat, especially a global pandemic. The uncertainty is off the charts. Scott Case, a founder who's survived (and failed) chaos like this before, is hosting daily Ask "Me" Anythings for every day of DC Startup Week. Scott will be joined by proven DC-based founders and investors each day - Tim Hwang, Toby Moore, Joe Mechlinski, and David Hall to name a few - to discuss the challenges, wins, and the future of entrepreneurship amid the chaos of now. Ask Scott and other founders your burning questions, and they'll answer live at 11AM daily throughout DC Startup Week.

*ASL interpreting is being provided by Jeenie mobile video interpreting

- EDT
Lunch & Learn: Women Leading In Tech: Rising Up Together
Join on Attendify
Heather McIlhany
Heather McIlhany
Pie Insurance, Vice President of Marketing
Lauri Putt Needleman
Lauri Putt Needleman
Pie Insurance, Vice President of People & Talent
Marla Blow
Marla Blow
Mastercard, Center for Inclusive Growth, Senior Vice President of Social Impact North America
Teri Leon
Teri Leon
Pie Insurance, General Counsel
Yulia Yaani
Yulia Yaani
RealAtom.com, Founder and CEO

In this one-hour session we'll speak with women executives who've built careers in tech. The discussion will focus on how we can support diversity and inclusion in a traditionally male-driven industry. Join us to gain insights into how you can advocate for yourself as a female leader, support your peers, or be an ally for women in tech.

- EDT
Protecting Your Intellectual Property: Patenting Apps And Software*
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David Wiley
David Wiley
U.S. Patent and Trademark Office, Patent Technology Center Director, Technology Center 2100
Elizabeth Dougherty
Elizabeth Dougherty
U.S. Patent and Trademark Office, Eastern Regional Outreach Director

Intellectual property can be a valuable asset for any business; protecting a business's intellectual property is an important consideration throughout the life of the business. For businesses working in the lively and ever changing technology space of apps and software are there unique challenges or issues to protecting these types of invention and innovation? Join the U.S. Patent and Trademark Office in discussing filing a patent application, the intricacies of patenting apps and software and where to find resources available to inventors, innovators, and entrepreneurs.

*ASL interpreting is being provided by Jeenie mobile video interpreting

- EDT
Workplace Superheroes: Great Managers Are Your Secret Weapon to Loyal, Engaged Employees
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Emily Goodson
Emily Goodson
CultureSmart, Founder and CEO
Jess Szmajda
Jess Szmajda
Axios, CTO
Johnny Ray Austin
Johnny Ray Austin
Till, Chief Technology Officer
Chelsea Raab
Chelsea Raab
FiscalNote, Senior Director, Enterprise Business Development
Amira El-Gawly
Amira El-Gawly
Manifesta, Founder + CEO

The research is clear: According to Gallup, only one in 10 people possess the natural talent to manage. But managing others is something that almost every leader is expected to do. Join us for this interactive session to learn the ways you can better equip your managers to succeed in their roles, build engaged teams, and grow both high-performance and business impact.

  1. Learn the critical components and superpowers behind managing effectively
  2. Get your most pressing questions answered by a management-training expert
  3. Leave with a plan to better support your managers (and yourself)
- EDT
Fundamentals of Fundraising Workshop
Join on Attendify
Anthony Millin
Anthony Millin
NEXT by Shulman Rodgers

What are the keys to successfully raise outside money whether its friends and family, seed, angel or VC monies? No matter the stage of growth or the traction earned, the challenges facing the founding team are great!

Come learn the fundamentals of raising capital - both legal and strategic considerations! 

- EDT
How To Build, Test, & Ship Your Product On A Budget
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Marcy Ewald
Marcy Ewald
ThinkNimble, Chief Operating Officer

Learn what you need to build, test, and ship your product on a budget. By the end of this session, you will have a plan of attack to release the next iteration of your product. Whether you're looking for a web app to better automate your daily activities, or a mobile app to drive your customer engagement, this session will help you better understand how to scope, trim, and communicate the features you absolutely need to launch your project on time and in budget!

- EDT
Building a Better Startup
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Eren Koont
Eren Koont
Ordway Labs, Head of Marketing
Kestrel Linder
Kestrel Linder
GiveCampus, Co-founder and CEO
Michelai Graham
Michelai Graham
Technically Media, Technical.ly DC Market Editor
Zoe Sharp
Zoe Sharp
Optoro, VP, Deputy General Counsel & Interim Head of Talent & Culture

Join us for a panel discussion on Building a Better Startup: Presented by Technical.ly DC and GiveCampus. Learn from leaders at fast-growth startups on the most important aspects of building your team, advice on shifting strategy, and recruiting/retention strategies. This panel will be moderated by Michelai Graham, Technical.ly DC Market Editor.

Hear insights from experts on:

  • How to build your team
  • Initiatives during COVID-19 that keep your company happy and motivated
  • Lessons on recruiting with a focus on remote work
  • Staying mission-focused in 2020 and beyond


Register here: https://us02web.zoom.us/webinar/register/WN_OpSHScwCQJuAAJt5hXc4tQ

- EDT
Fireside Chat: Optimizing Operations for Greater Team Wellbeing
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Susan Tynan
Susan Tynan
Framebridge, Founder and CEO
Zuhairah Scott Washington
Zuhairah Scott Washington
Expedia Group, SVP & GM, Global Head of Strategic Partners
Amira El-Gawly
Amira El-Gawly
Manifesta, Founder + CEO

Every startup leader wants to have a great culture; the challenge is how to make that happen. In this moderated panel, get real-time practical guidance from these people-loving startup leaders with reputations for building strong, healthy teams.

  • Learn how to move from broad vision to individual accountability
  • Get ideas for how to embed cultural strategy in your company’s daily operations
  • Understand what it takes to align your team for high performance while remaining agile and flexible. 
- EDT
Maximize Your LLC: Tips On Taxes & Retirement
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Alvin Carlos
Alvin Carlos
District Capital, Financial Planner/Managing Partner

This presentation is geared towards sole proprietor or single-member LLC/S Corp. We will give tips on basic bookkeeping, paying estimated tax payments, types of deductible expenses as a business owner, the new qualified business income tax deduction, LLC vs S-Corp, options to contribute to a tax-advantaged retirement plan as a business owner, and other ways to lower taxes.

- EDT
So You Want to Build a Mobile App?
Join on Attendify
Aaron Saunders
Aaron Saunders
Inclusive Innovation Incubator (IN3), CEO

We will discuss what has changed in the web and mobile development ecosystem and what we have learned working in the space for the last 10 years, focused on building solutions for large clients like NMAAHC, Red Cross, NAACP Image Awards, Queens Public Library and DC Health Link and working with smaller entrepreneurs with limited access to capital to get an initial Minimal Viable Product or Functional Prototype to demo to raise additional funds.

The event will focus on an overview of mobile development approaches for building your "Minimal Viable Product" (MVP).


Topics Covered:

  • Why Go Mobile First
  • Mobile Development Options
  • PWA, Web, Hybrid, Native (pros/cons of each)
  • Backend As A Service
  • But I need to scale
  • Overview of options
- EDT
Finding Flow And Preventing Burnout: A StartUp Week Mini-Design Sprint
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Heather Ingram
Heather Ingram
MATAGI, Author, Designer, Coach, Founder

“Flow“ is the psychological state of being at our best - it requires balancing and understanding the principles that make flow happen. Flow also known as "peak state", feels effortless and energizing and we lose a sense of time. In flow, we are not only happier and have more energy, on average we are five times more productive.

In the absence of luck, and timing, start-up success requires sustained energy, power and focused attention. Unfortunately, many start-up founders and employees burn out before their idea takes hold. This can be because they push themselves too hard, they are too tenacious and too focused on the wrong things or let their ego get in the way. Applied Flow is about understanding what gets people and organizations into flow, how to find the balance and avoid burnout. This session, Applied Flow for Start-Ups, will put participants on a path to understanding:

1. How to manage their time, energy and create flow
2. How to identify signs of burnout and channel their stress
3. How to confidently identify times to rest and practice self care or when to bear down and work harder
4. How to understand and work with other flow personality types

- EDT
Disability Startup Pitch Competition*
Join on Zoom
Diego Mariscal
Diego Mariscal
2Gether-International, Founder

Join via Zoom: https://us02web.zoom.us/j/81182310715

The long-awaited conclusion to the 2020 Disability Startup Accelerator Program is finally here! In conjunction with DC Startup Week, 2Gether International is hosting the Disability Startup Pitch Competition which will be held Wednesday, September 16, 2020 from 6-8 PM EST. All disabled entrepreneurs are encouraged to apply for the chance to win one of two $1,000 grand prizes. There will be potential investors and other partners in attendance, as well as judges to help determine the winner of the grand prize. Judging will be based on both the visual aspect of the pitch decks and the delivered pitch, itself. The deadline for applications is September 4th, 2020. If you have any difficulties or questions, please contact [email protected] or [email protected].

This event is possible thanks to a grant from The Deputy Mayor for Planning and Economic Development (DMPED).

*ASL interpreting is being provided by Jeenie mobile video interpreting

Thursday, September 17, 2020

- EDT
Gaining Access - Taking Your Seat at the Table
Join on Attendify
Aaron Saunders
Aaron Saunders
Inclusive Innovation Incubator (IN3), CEO
Dawn Myers
Dawn Myers
The Most, Founder and CEO
Ehime Eigbe-Akindele
Ehime Eigbe-Akindele
SweetKiwi, CEO
Rashad Howard
Rashad Howard
Epigen Technology, Investor and CFO
Roble Musse
Roble Musse
Un-Silicon Valley, Author

Building a successful business is hard. It’s especially difficult when you have no access to capital and no inside information on how to get it. Confidence and “hustle” alone won’t bring you success. Taking your seat at the table often requires humility, the willingness to accept guidance from those who have been there before you. Our esteemed panel of entrepreneurs and investors share insights that have helped drive successful outcomes for themselves and the founders they mentor.

- EDT
Starting a Business During Covid-19*
Join on Attendify
Elly Rowe
Elly Rowe
Elly Jane Collective, Founder
Roxy Jahangeri
Roxy Jahangeri
IRL Agency, Co-founder
Ryan Maliszewsk
Ryan Maliszewsk
Mozzeria, Inc., CEO
Michelai Graham
Michelai Graham
Technically Media, Technical.ly DC Market Editor

Starting a business during a pandemic is no easy task. Hear from founders who started and launched their business during Covid-19. They will share how they launched, struggles they faced and recommendations on how to get from idea to launch when all odds are stacked against you. 

*ASL interpreting is being provided by Jeenie mobile video interpreting

- EDT
/Founders Focus: Ask Founders Anything
Join on Attendify
Joe Mechlinski
Joe Mechlinski
Shift The Work, CEO
Scott Case
Scott Case
Upside Business Travel, CEO & Co-founder

There's no fixed formula for dealing with an existential threat, especially a global pandemic. The uncertainty is off the charts. Scott Case, a founder who's survived (and failed) chaos like this before, is hosting daily Ask "Me" Anythings for every day of DC Startup Week. Scott will be joined by proven DC-based founders and investors each day - Tim Hwang, Toby Moore, Joe Mechlinski, and David Hall to name a few - to discuss the challenges, wins, and the future of entrepreneurship amid the chaos of now. Ask Scott and other founders your burning questions, and they'll answer live at 11AM daily throughout DC Startup Week.

- EDT
Lunch & Learn: Get Unstuck
Join on Attendify
Koi Hernandez
Koi Hernandez
AARP Innovation Labs, Design Thinker

Join this interactive session to learn techniques that can help you generate a wealth of ideas. Learn, listen, and adapt to gain new insights. Get unstuck and keep making progress.

- EDT
Lunch & Learn: Growth Through Advertising
Join on Attendify
Jeffrey Wolinsky
Jeffrey Wolinsky
WTOP, Director of Federal and National Sales
Nick Damoulakis
Nick Damoulakis
Orases, President
Patrick Fingles
Patrick Fingles
Nu Look Home Design, Co-Owner and CEO
Heather Mahoney
Heather Mahoney
Haute Haus Agency, Principal
Jacqui Hannigan
Jacqui Hannigan
RP3 Agency

There are many ways we focus on growing our startups. We constantly hear about the importance of a social media presence but sometimes we forget about the importance of advertising. This panel will have advertising experts and founders who have exponentially grown their business through their advertising strategies.

Learn:

  • How a startups advertising campaigns evolved 
  • Ways to determine success for 
  • Strategy on how to find the RIGHT leads for the business
- EDT
Build Products That Matter: Fireside Chat with Product Expert, Ben Foster
Join on Attendify
Ben Foster
Ben Foster
WHOOP, Chief Product Officer
Jonathan Aberman
Jonathan Aberman
Marymount University, Dean and Professor of Practice, School of Business and Technology

Join for an engaging fireside chat with Ben Foster, a local product leader, advisor and author of a new book "Build What Matters". Ben will dive into what it takes to be a product-driven company, why it matters, and how to supercharge your startups growth with a customer-focused vision and strategy. Ben ran product management and design at local powerhouses OPOWER and GoCanvas and recently joined WHOOP as chief product officer.

- EDT
Strategy On How To Build A Better Team
Join on Attendify
Tanya Wagstaff
Tanya Wagstaff
Insperity, Business Performance Advisor
Jill Silman Chapman
Jill Silman Chapman
Insperity, Senior Performance Consultant

Placing people in positions is easy. Finding the top talent who will take your business to the next level is another story. Let’s face it, your people are your business. They’re the heart of what makes your company successful. When you have the right fit, your business can expect increased profitability, performance and productivity – the three essentials to any successful business.

This workshop will cover:

  • Defining Employment Brand
  • Building A Recruiting Strategy
  • Developing A Hiring Process


This workshop is for:

  • Small business employers who want to get the best job candidates
  • Small business employers who want to improve their workforce’s retention rate
  • Startups who are ready to hire their first set of employees within the next 45-60 days


- EDT
Big + Small = Creating Strategic Partnerships
Join on Attendify
Kevin Morgan
Kevin Morgan
Washington DC Economic Partnership, Tech Sector Liason
Rick Robinson
Rick Robinson
AARP Innovation Labs, Vice President of Innovation
Nuala Burke
Nuala Burke
Walk With Path, Clinical Lead
Rachel Francine
Rachel Francine
Musical Health Technologies and Futurist, CEO

Startups and big company collaborations can be beneficial for companies of all sized & stages. This can lead to capital for startups and accelerate innovation for Big companies. We'll discuss how to navigate these partnerships for ongoing success.

*ASL interpreting is being provided by Jeenie mobile video interpreting

- EDT
How To Master Digital Advertising … A “You Can Do It Yourself” Workshop
Join on Attendify
David Gorodetski
David Gorodetski
Sage Communications, Founder & COO, Creative Director
Ashtan Moore
Ashtan Moore
Model B, Partner and Co-Founder

David Gorodetski, Founder, COO & Executive Creative Director of Sage Communications and Ashtan Moore of the Model B Digital Agency will lead an impactful “how-to” workshop showcasing the power of digital advertising. This program is designed to teach young, emerging companies how digital advertising works, what it does, how it can be analyzed and how you can do it yourself. They will also explain the conditions under which you should probably call upon expert advice.

- EDT
Identify your Path to Profitability
Join on Attendify
Kim Cayce
Kim Cayce
Luna Startup Labs, CEO

Creating a product is just the first step in a long, complex equation. The world must be ready for your product, and people must understand how your product solves their problem. It’s called “Product/Market Fit, and it’s often referred to as the Holy Grail of entrepreneurship.

What You’ll Learn:
This workshop is a hands-on course for founders, investors and others in the startup space to understand what Product/Market Fit is, how to know if you have it (or you don’t), how to build towards it, and how to tell the story about it when you’ve found it.

Why you want to learn it:
While any company can convince a few people to buy something, to achieve long-term success you need a larger portion of the market to get excited about what you offer. Meeting a few metrics is not enough to demonstrate market traction. This workshop will help you understand the product/market fit cycle so you can answer the fundamental question every entrepreneur must answer: Are you building a product that people want AND that people want to pay for?

How it will help you:
You will learn that it doesn’t have to be difficult to identify market fit and execute a product strategy to match; you just have to follow the proper procedure. You will get a step-by-step action plan to show you how to measure product/market fit, and develop a deeper understanding of why product-market fit is as important as the development of your product itself. You will dramatically increase your chances of success and leave with increased confidence that your “big idea” has the potential to become a viable business.

- EDT
Start-Up Legal Woes – Answers to the Most Common Legal Questions for Startups
Join on Attendify
Helen Respass
Helen Respass
Thomson Reuters Practical Law, Law Department, Senior Legal Editor
Kate Bally
Kate Bally
Thomson Reuters Practical Law, Labor and Employment Director of Practical Law
Mary Anne Martin
Mary Anne Martin
Thomson Reuters Practical Law, Commercial Transactions Senior Attorney Editor for Practical Law
Nick DeGidio
Nick DeGidio
Thomson Reuters, Account Executive for Corporate Counsel

Get an insightful, topical overview of the most pressing legal issues that startups face today:

  1. Transaction Risks
  2. Employment Issues
  3. Contract Management


Plus, come prepared to ask your specific questions or ask them prior here to the panel of expert attorneys and get insights on what to do and how to move forward with confidence.

- EDT
Three Keys To Negotiation Success In Challenging Times
Join on Attendify
Susan Borke
Susan Borke
BorkeWorks, Principal

During these disruptive times, we are all trying to figure out how to manage our businesses effectively. Being prepared is essential to successful outcomes in negotiation. Effective negotiation preparation consists of the right mindset, recognizing opportunities to negotiate, and following best practices. In this presentation, Susan will teach you how to activate a successful negotiation mindset, identify when to negotiate, and a proven technique you can use when negotiating with clients, contractors, staff, vendors, employers, and even friends or family.

- EDT
Building the Future of Great Remote Work Culture
Join on Attendify
Corinn Perry
Corinn Perry
SEED SPOT, Chief of Staff
Olivia Rogine
Olivia Rogine
Girls'​ Night In, Director of Community
Tiffany Deans
Tiffany Deans
Harco Solutions, LLC, CEO + Managing Director
Jacqueline M. Baker
Jacqueline M. Baker
AARP Innovation Labs, Vice President of Startup Programming
Amira El-Gawly
Amira El-Gawly
Manifesta, Founder + CEO

The COVID-19 global pandemic forced most organizations to go remote with little notice. For some leaders, this was a real struggle, and they’re still unsure how to best incorporate remote work into their strategic business decisions going forward. For others, it’s a no-brainer… they’re not going back to the office for another year. Others are still undecided. What could fully remote, hybrid remote and remote-enabling startup cultures look like? Hear from startup leaders and HR practitioners with the experience making decisions about this timely topic, while designing critical policies and new team rituals.

- EDT
Getting Started with KPIs: Metrics Needed To Measure & Manage My Startup*
Join on Attendify
Angie Collier
Angie Collier
Dupont Circle Solutions, Vice President of Biz Dev
Erin Hatten
Erin Hatten
Dupont Circle Solutions, Co-Founder

Growth is probably top of mind for you as you’re beginning your journey. Not sure where to start? Join us for an interactive session on getting started with KPIs (Key Performance Indicators). KPIs allow you to get an overview of how your business is performing at any given time.

We’ll cover:

  • The goal and importance of KPIs
  • Defining KPIs for your early days
  • Managing and measuring your KPIs
  • Using your data to make business decisions
  • Evolution of KPIs as you scale

*ASL interpreting is being provided by Jeenie mobile video interpreting


- EDT
The Relevance of Ad Agencies for Startups in 2020
Join on Attendify
Beth Johnson
Beth Johnson
RP3 Agency, Founder and CEO
Cary Hatch
Cary Hatch
MDB Communications, CEO
David Nellis
David Nellis
Return On Investment, Inc., Principal
Steve Winter
Steve Winter
BWF Communications, President
Julie Litzenberger Murphy
Julie Litzenberger Murphy
Sage Communications
Larry Rosenfeld
Larry Rosenfeld
Sage Communications, Founder & Chief Executive Officer

A panel of seasoned industry experts – each chief executives of their own companies – look back at the history of advertising in Washington, the transition to full-service marketing communication agencies as they exist today and the services they can provide to today’s startup community and other emerging businesses.

- EDT
Accessibility For Startups: On The Web, On Social, And At Work
Join on Attendify
Peyton Chance
Peyton Chance
Viget, Digital Project Manager

This webinar is for anyone building a company, working on a product, or investing in a new venture, because – whether you know it yet or not – your audience includes people with disabilities. We'll cover the need-to-know fundamentals of building a company, product, and digital presence that includes people of all abilities. This includes the basics of web accessibility, strategies for optimizing social posts for equitable access, and considerations for growing a company with accessibility in mind.

- EDT
From “Self Care” To “Team Care”: Prioritizing Mental Health In The Workplace
Join on Attendify
Jessica Carson
Jessica Carson
American Psychological Association, Director of Innovation
Pothik Chatterjee
Pothik Chatterjee
LifeBridge Health, Executive Director, Innovation & Research
Rachel Mendelowitz
Rachel Mendelowitz
The Rivington Group, Founder & CEO
Amira El-Gawly
Amira El-Gawly
Manifesta, Founder + CEO

The lines between personal life and professional life are blurring—this year more than most. Normalizing mental health and creating space for your employees to bring their whole selves to work is essential for today’s teams. This session will kick off with a meditation and then dive into tactical ways you can create and hold space, while increasing transparency, resilience, and happiness on your team.

  • Hear how to manage your team during a crisis
  • Learn how to empower mental health in a remote work environment
  • Build new strategies to help your team flourish
- EDT
Happy Hour: Virtual Networking
Join on Attendify

Grab your favorite drink and get ready to sip & mingle! 

Friday, September 18, 2020

- EDT
Building A (Diverse) Tech Team, Even If You Aren’t Technical*
Join on Attendify
Frankie Nicoletti
Frankie Nicoletti
ICX, Director of Engineering
Hilliary Turnipseed
Hilliary Turnipseed
Hill Street Strategies, Founder and President
John Breen
John Breen
Till, Inc., Lead Senior Full-Stack Engineer

Hiring the first engineers at your company is challenging, especially if you aren’t one. It is one of the most important decisions to make as you build your business. In this presentation, tech industry leaders Hilliary Turnipseed and Frankie Nicoletti will talk about how to source, interview, and assess engineering candidates for your early stage startup or small business. You will leave with a plan of action and the confidence to build your tech business.

*ASL interpreting is being provided by Jeenie mobile video interpreting

- EDT
/Founders Focus: Ask Founders Anything*
Join on Attendify
Scott Case
Scott Case
Upside Business Travel, CEO & Co-founder
Susan Kerr
Susan Kerr
Advancing Inspiration, LLC, CEO

There's no fixed formula for dealing with an existential threat, especially a global pandemic. The uncertainty is off the charts. Scott Case, a founder who's survived (and failed) chaos like this before, is hosting daily Ask "Me" Anythings for every day of DC Startup Week. Scott will be joined by proven DC-based founders and investors each day - Tim Hwang, Toby Moore, Joe Mechlinski, and David Hall to name a few - to discuss the challenges, wins, and the future of entrepreneurship amid the chaos of now. Ask Scott and other founders your burning questions, and they'll answer live at 11AM daily throughout DC Startup Week

*ASL interpreting is being provided by Jeenie mobile video interpreting

- EDT
Increase Your Chances For Success: Choosing The Right Partners
Join on Attendify
Anthony Millin
Anthony Millin
NEXT by Shulman Rodgers
Ghazenfer Mansoor
Ghazenfer Mansoor
Technology Rivers, CEO
Mark Brenner
Mark Brenner
Wiss & Company, LLP
Tanya Wagstaff
Tanya Wagstaff
Insperity, Business Performance Advisor

What are the core foundational services all startups need when launching: legal, accounting, insurance, healthcare, technology and more - and how do these needs change when growing and scaling? Given the failure rate for startups, learn how to increase your chances for success by choosing the right service partners and ensure you are covered from all legal and business perspectives.

- EDT
Weekly Coffee Check In & Mastermind*
Join on Attendify

Join us this week for our Weekly Coffee Checkin from 1pm- 2pm where we will:

  • Discuss business challenges
  • Offer advice, tips and tricks on how to overcome the challenge
  • Find ways to support one another during this hard time
  • Meet fellow entrepreneurs and startups online 


*ASL interpreting is being provided by Jeenie mobile video interpreting

- EDT
Pitch Competition Finals*
Join on Zoom

Join us for our closing pitch competition where 5 startups will battle it out for the grand in kind and cash prizes. 

*ASL interpreting is being provided by Jeenie mobile video interpreting