DC Startup Week 2020 DC Startup Week 2020

Growth Track

Monday, September 14, 2020

- EDT
How To Move From Startup CEO To Scale Up CEO*
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Amrita Grewal
Amrita Grewal
TalEx, Inc., Founder and CEO
Jeff Grass
Jeff Grass
HUNGRY Marketplace, Chairman and CEO
Pramod Raheja
Pramod Raheja
Airgility, Inc., Co-Founder and CEO
Rick Rudman
Rick Rudman
Curbio, CEO

Learn from a diverse group of seasoned founders on what it takes to move from a startup CEO to a scale up CEO. Topics will include mindset, strategy, and people strategy.

*ASL interpreting is being provided by Jeenie mobile video interpreting

- EDT
/Founders Focus: Ask Founders Anything*
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Scott Case
Scott Case
Upside Business Travel, CEO & Co-founder
Tim Hwang
Tim Hwang
Fiscal Note, Founder and CEO

There's no fixed formula for dealing with an existential threat, especially a global pandemic. The uncertainty is off the charts. Scott Case, a founder who's survived (and failed) chaos like this before, is hosting daily Ask "Me" Anythings for every day of DC Startup Week. Scott will be joined by proven DC-based founders and investors each day - Tim Hwang, Toby Moore, Joe Mechlinski, and David Hall to name a few - to discuss the challenges, wins, and the future of entrepreneurship amid the chaos of now. Ask Scott and other founders your burning questions, and they'll answer live at 11AM daily throughout DC Startup Week.

*ASL interpreting is being provided by Jeenie mobile video interpreting

- EDT
Develop Your Phoenix Strategy: Reinvisioning Your Business In A Unpredictable World
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Adam Mutschler
Adam Mutschler
The Kedar Group, Managing Partner

2020 has knocked us on our back. A global pandemic, social unrest in the USA, and the normal level of unexpected events are creating less certainty than ever before. Join Adam to explore and discuss, what is your phoenix strategy? Why is it important to revisit your offer to the world? How will you adjust it to meet the challenges we face? What will your offer look like? Resilience is a crucial competency in personal and professional development it is also at the core of business success - learn the skills and competencies to rise like a phoenix from the ashes.

- EDT
How To Build A Reputation From The Ground Up*
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Ally Fouts
Ally Fouts
Viget, Creative Director

When you’re starting a new business, having the right reputation can make the difference between success and failure.

But what’s the difference between your brand and your reputation? And how do you actually build either one? And where does marketing fit into the picture?

In this presentation I’ll talk about the relationship between reputation, branding, and marketing, and how to intentionally shape all three.

I’ll also share a very practical exercise that I’ve used with my own clients: plotting desired reputation outcomes along a timeline, and then working backwards from each outcome to figure out what branding and marketing activities need to occur to make those reputation outcomes a reality.

*ASL interpreting is being provided by Jeenie mobile video interpreting

- EDT
The (Post-COVID) Effect: Growth In The Midst of Chaos
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Anil Hemrajani
Anil Hemrajani
Startup Sidekick, Founder
David Simnick
David Simnick
Soapbox, Co-Founder and CEO
Janna Westbrook
Janna Westbrook
Provider Pool, CEO
Ronit Avni
Ronit Avni
Localized, Inc., Founder & CEO
- EDT
Filling the Startup Sales Funnel*
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Tom Snyder
Tom Snyder
Funnel Clarity, Founder & Managing Partner

In today’s competitive environment, prospects are consistently bombarded with messages of the next great product or ways to improve their daily life that it’s hard to stand out. It is even more difficult for startups who may not have brand recognition to get the attention of potential customers. In this workshop, learn from Funnel Clarity’s Founder Tom Snyder how to develop messaging that quickly creates curiosity and establishes credibility in the eyes of your prospects on a cold call. You’ll walk away with techniques to:

  • How to get in the door with executives at target accounts
  • Develop effective messaging that get responses
  • Stand out and differentiate yourself from your competitors


- EDT
Mind the Gap: Avoid Common Pitfalls of Startup Culture
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Cristyn Girolami
Cristyn Girolami
Upside Business Travel, Chief People Officer
LaRae Holliday
LaRae Holliday
EVERFI, Global Head of Talent
Lars Schmidt
Lars Schmidt
Amplify, Founder
Mike Kohn
Mike Kohn
Marts & Lundy, Inc., Chief People Officer
Amira El-Gawly
Amira El-Gawly
Manifesta and St. Plant, Founder + CEO

Building a healthy startup culture is never easy, but it doesn’t have to be complicated. Too many leaders start businesses for the love of the work, but without an understanding of how to lead and manage people, let alone cultivate a positive, growth-oriented environment. In this speed storytelling session, seasoned HR execs who will share their own mistakes and aha moments so you can set yourself up for success.

  • Hear real stories from successful HR leaders
  • Plan your HR strategy from a position of strength
  • Learn how to spot red flags on your team before they become existential crises
- EDT
The Ins and Outs of Angel Investing
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Anna Mason
Anna Mason
Revolution LLC, Partner
Juan Pablo Segura
Juan Pablo Segura
Babyscripts, President
Melissa Bradley
Melissa Bradley
1863 Ventures, Founder & Managing Partner
Tien Wong
Tien Wong
Opus8, Inc., CEO
Stefan A. Nagey
Stefan A. Nagey
Capbase, Inc., Cofounder

Join us for an interactive panel discussion to learn what entrepreneurs need to know about raising money from angel investors. The panel will discuss investment strategies, what angels look for when investing, common deal structures, key terms from the investor and founder perspective.

- EDT
Fireside Chat with Neal Gupta, Co-Founder and CIO KiwiTech*
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Neal Gupta
Neal Gupta
KiwiTech, Co-founder and CIO
Seema Alexander
Seema Alexander
Disruptive.CEO, Founder and Chief Strategy Officer

*ASL interpreting is being provided by Jeenie mobile video interpreting

Tuesday, September 15, 2020

- EDT
How to Build Strong Sales Teams in a Growth Stage Company*
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Caroline Turner
Caroline Turner
General Assembly, VP, Enterprise Sales
James Whitman
James Whitman
Growth Guidepost, Founder and Managing Director
Kara DelVecchio
Kara DelVecchio
EVERFI, Executive Vice President, Sales and Customer Success
Tom Snyder
Tom Snyder
Funnel Clarity, Founder & Managing Partner

*ASL interpreting is being provided by Jeenie mobile video interpreting

- EDT
Streamlined: How Businesses Can Recognize & Overcome Costly Internal Communications Challenges
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Lizabeth Wesely-Casella
Lizabeth Wesely-Casella
L-12 Services LLC, CEO
Amira El-Gawly
Amira El-Gawly
Manifesta and St. Plant, Founder + CEO

An interactive presentation with case studies and audience participation, this presentation will keep people awake and thinking! Lizabeth will discuss where bottlenecks and process breakdown regularly happen for fast growing businesses, and then she will help attendees identify which of the 4 pillars of good internal communication systems they are struggling with - the What, Where, When and How of shared information.

Engaging in real-time discussions, Lizabeth will work through challenges with the audience and provide actionable steps that can be implemented to correct, or prevent, those problems in real time.

The attendees will leave this presentation understanding where to cut waste, prevent problems, and organize their business processes to save time and money.

- EDT
/Founders Focus: Ask Founders Anything*
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David Hall
David Hall
Revolution LLC, Managing Partner
Scott Case
Scott Case
Upside Business Travel, CEO & Co-founder

There's no fixed formula for dealing with an existential threat, especially a global pandemic. The uncertainty is off the charts. Scott Case, a founder who's survived (and failed) chaos like this before, is hosting daily Ask "Me" Anythings for every day of DC Startup Week. Scott will be joined by proven DC-based founders and investors each day - Tim Hwang, Toby Moore, Joe Mechlinski, and David Hall to name a few - to discuss the challenges, wins, and the future of entrepreneurship amid the chaos of now. Ask Scott and other founders your burning questions, and they'll answer live at 11AM daily throughout DC Startup Week.

*ASL interpreting is being provided by Jeenie mobile video interpreting

- EDT
Growth Hacking: Catching Your Dream SAAS Clients
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Aaron Krall
Aaron Krall
SaaS Accelerator, SaaS Growth Consultant

Launching a new mobile app? Need more customers to subscribe to your free SAAS trials? Need more eyes on your website? Learn these and more growth tech hacks from Aaron Krall. SaaS companies of all sizes will learn how to identify, reach out to and do business with more of their dream customers without spammy cold emails, expensive ads or time consuming SEO. This strategy works if you're just starting out or are at 10MM ARR and want to scale to the next level.

- EDT
Importance in Digital Marketing and The Role of Growth
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Chris Thomas
Chris Thomas
Eli Mason, Managing Partner
Maria Meadows
Maria Meadows
Model B, President and Partner
Matt Self
Matt Self
Conklin Media, Chief Revenue Officer
Jubee Leroy Vilceus
Jubee Leroy Vilceus
Yellow Tail!, Managing Partner
Seema Alexander
Seema Alexander
Disruptive.CEO, Founder and Chief Strategy Officer
- EDT
- EDT
Optimizing Your Product Development Sprints and Cycles To Meet The Needs of Your Market Without Breaking The Bank
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Craig Zingerline
Craig Zingerline
Sandboxx/Growth Minded, Chief Product Officer @ Sandboxx, Founder @ Growth Minded
Jesse Alton
Jesse Alton
Fearless.tech, Senior Product Developer
Mohsin Syed
Mohsin Syed
KiwiTech, EVP & Chief Startup Officer
Neal Conlon
Neal Conlon
www.nealconlon.com, Founder Type
Rachel Koretsky
Rachel Koretsky
upace, CEO and Founder
- EDT
Crowdfunding and The Different Models (Alternative Models for Raising Capital)
Larry Bard
Larry Bard
Shulman Rogers
Katherine Mereand
Katherine Mereand
DC Dept of Small and Local Business Development, Program Manager for Innovation & Equitable Development Office
Paul Jossey
Paul Jossey
Jossey PLLC, Principal Attorney
Sara Gibson
Sara Gibson
20 Degrees, CEO
Prayas Neupane
Prayas Neupane
Washington DC Economic Partnership, Manager, Business Retention and Expansion

Wednesday, September 16, 2020

- EDT
Show Me The Money: A No BS Guide To Getting Funded
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Kim Cayce
Kim Cayce
Luna Startup Labs, CEO

Back by popular demand, this presentation has received rave reviews and sells out over and over again. Why? Because it's a no BS guide to getting funded from an experienced entrepreneur and investor.

What it's about:
Access to capital is critical in any business. Whether you are just starting up, expanding into new markets, or scaling in earnest, access to capital can make the difference between success and failure. This workshop will show you how to identify the right source of capital for every stage in your business development cycle.

What You’ll Learn:
Learn how to how to position your startup for success by developing a strategic fundraising plan and targeting the appropriate investors and funding sources for your business. Understand where you are on the investment-readiness scale, and what types of funding are available to you at every stage in your development cycle.

Why you want to learn it:
You'll be better equipped to assess how much funding you need at every stage of your startup journey. You'll develop a deeper understanding of the 10 proven sources of funding for your business as well as the advantages and disadvantages for each source of funding. And you'll walk away with the exact tools you need to help you access capital and grow your business.

How it will help you:
If you want to know how to raise capital for your business, you’re not alone. Each year more than 70% of small businesses use some form of financing. While money doesn’t grow on trees, there are a number of ways you can seek funding for your business—some more traditional than others. You’ll develop a deeper understanding of how to get the capital you need to succeed as you build, launch and grow your business.

- EDT
Fireside Chat: Optimizing Operations for Greater Team Wellbeing
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Susan Tynan
Susan Tynan
Framebridge, Founder and CEO
Zuhairah Scott Washington
Zuhairah Scott Washington
Expedia Group, SVP & GM, Global Head of Strategic Partners
Amira El-Gawly
Amira El-Gawly
Manifesta and St. Plant, Founder + CEO

Every startup leader wants to have a great culture; the challenge is how to make that happen. In this moderated panel, get real-time practical guidance from these people-loving startup leaders with reputations for building strong, healthy teams.

  • Learn how to move from broad vision to individual accountability
  • Get ideas for how to embed cultural strategy in your company’s daily operations
  • Understand what it takes to align your team for high performance while remaining agile and flexible. 
- EDT
Maximize Your LLC: Tips On Taxes & Retirement
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Alvin Carlos
Alvin Carlos
District Capital, Financial Planner/Managing Partner

This presentation is geared towards sole proprietor or single-member LLC/S Corp. We will give tips on basic bookkeeping, paying estimated tax payments, types of deductible expenses as a business owner, the new qualified business income tax deduction, LLC vs S-Corp, options to contribute to a tax-advantaged retirement plan as a business owner, and other ways to lower taxes.

- EDT
Growth Through Government Agency Partnerships and Contracts
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Joy Shanaberger
Joy Shanaberger
Boone Group, Founder and CEO
Larry Letow
Larry Letow
Interprise Partners, Operating Partner
Naveen Krishnamurthy
Naveen Krishnamurthy
Riva Solutions, Founder and CEO
Pramod Raheja
Pramod Raheja
Airgility, Inc., Co-Founder and CEO
Riya Patel
Riya Patel
Dcode, Government Program Manager

Learn the ins and outs of how some growth companies have leveraged their government partnership to commercialize their innovation and/ grow their company's reach and profits.

- EDT
Venture Capital: the Journey to VC Funding
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Anthony Millin
Anthony Millin
NEXT by Shulman Rodgers
Bob Balk
Bob Balk
Pier 70 Ventures, Co-Founder, Managing Director
John Keeling
John Keeling
The Motley Fool, Venture Partner & Senior Vice President, Business Development
Kirsten Brecht Baker
Kirsten Brecht Baker
Jeenie, CEO & Co-Founder
Shy Pahlevani
Shy Pahlevani
Hungry, Founder & President

Learn what you need to do today to be ready to engage with venture investors tomorrow. This panel of investors discusses: Investor profiles – when they invest and what they look for in prospective portfolio companies How to raise equity investment from seed, series A and beyond When to approach and engage with venture investors Fundraising strategies – how much to raise and when to raise Talent and governance Investment terms. Founder perspective on the process and much more!

Thursday, September 17, 2020

- EDT
/Founders Focus: Ask Founders Anything
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Joe Mechlinski
Joe Mechlinski
Shift The Work, CEO
Scott Case
Scott Case
Upside Business Travel, CEO & Co-founder

There's no fixed formula for dealing with an existential threat, especially a global pandemic. The uncertainty is off the charts. Scott Case, a founder who's survived (and failed) chaos like this before, is hosting daily Ask "Me" Anythings for every day of DC Startup Week. Scott will be joined by proven DC-based founders and investors each day - Tim Hwang, Toby Moore, Joe Mechlinski, and David Hall to name a few - to discuss the challenges, wins, and the future of entrepreneurship amid the chaos of now. Ask Scott and other founders your burning questions, and they'll answer live at 11AM daily throughout DC Startup Week.

- EDT
Lunch & Learn: Growth Through Advertising
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Jeffrey Wolinsky
Jeffrey Wolinsky
WTOP, Director of Federal and National Sales
Nick Damoulakis
Nick Damoulakis
Orases, President
Patrick Fingles
Patrick Fingles
Nu Look Home Design, Co-Owner and CEO
Heather Mahoney
Heather Mahoney
Haute Haus Agency, Principal
Jacqui Hannigan
Jacqui Hannigan
RP3 Agency

There are many ways we focus on growing our startups. We constantly hear about the importance of a social media presence but sometimes we forget about the importance of advertising. This panel will have advertising experts and founders who have exponentially grown their business through their advertising strategies.

Learn:

  • How a startups advertising campaigns evolved 
  • Ways to determine success for 
  • Strategy on how to find the RIGHT leads for the business
- EDT
Identify your Path to Profitability
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Kim Cayce
Kim Cayce
Luna Startup Labs, CEO

Creating a product is just the first step in a long, complex equation. The world must be ready for your product, and people must understand how your product solves their problem. It’s called “Product/Market Fit, and it’s often referred to as the Holy Grail of entrepreneurship.

What You’ll Learn:
This workshop is a hands-on course for founders, investors and others in the startup space to understand what Product/Market Fit is, how to know if you have it (or you don’t), how to build towards it, and how to tell the story about it when you’ve found it.

Why you want to learn it:
While any company can convince a few people to buy something, to achieve long-term success you need a larger portion of the market to get excited about what you offer. Meeting a few metrics is not enough to demonstrate market traction. This workshop will help you understand the product/market fit cycle so you can answer the fundamental question every entrepreneur must answer: Are you building a product that people want AND that people want to pay for?

How it will help you:
You will learn that it doesn’t have to be difficult to identify market fit and execute a product strategy to match; you just have to follow the proper procedure. You will get a step-by-step action plan to show you how to measure product/market fit, and develop a deeper understanding of why product-market fit is as important as the development of your product itself. You will dramatically increase your chances of success and leave with increased confidence that your “big idea” has the potential to become a viable business.

Friday, September 18, 2020

- EDT
The Art of Planning and Executing A Successful Exit
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Donna Kalife
Donna Kalife
Launch Sister Ventures, Founder
Ivan Ruzic
Ivan Ruzic
Corum Group Ltd., Senior Vice President
Neal Conlon
Neal Conlon
www.nealconlon.com, Founder Type
Zvi Band
Zvi Band
Contactually, Co-founder and CEO
Lisa Friedlander
Lisa Friedlander
NEXT, Business Development Manager
- EDT
The CEO's New Framework on Employee Engagement, Retention and Culture
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Amira El-Gawly
Amira El-Gawly
Manifesta and St. Plant, Founder + CEO
Dorinda Walker
Dorinda Walker
Cultural Solutions Group, CEO
Michael Akin
Michael Akin
LINK Strategic Partners, President
Mark Wattley
Mark Wattley
Cooler Screens Inc., Chief People Officer