Most software developers might not want you to know this, but writing code is the easy part of building a great app. The hard part is understanding how that app solves real, human problems, and that's where you, as a founder, come in. You don't have to know how to code to prepare an excellent product for development. Still, you need to translate your solutions to the language of your development team and understand what they are going through as they build new technology. In this session, you'll hear from ThinkNimble's CTO, William Huster, and Head of Product and COO, Marcy Ewald. In this session, you'll learn: - Common misconceptions non-techies have about building technology - Prioritization matrix for MVP features - Aligning on user outcomes - How to write user stories and wireframes before approaching a developer