In this presentation you'll learn from the expert of referability himself, Michael Rodrick,  on how to navigate the new landscape of branding where everyone's different is starting to sound the same. You'll learn the three principles you need to follow to create a referable brand and also what types of partnerships will accelerate your own referability.

Most importantly you'll learn the counterintuitive truth behind true influence and how to use this powerful tool to transform the way your brand is talked about even when you're not there.