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AgeTech 101: Masterclass

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Ariel Cadby-Spicer
AARP Innovation Labs, Advisor, Startup Collaboration

Ariel Cadby-Spicer is an Advisor in Startup Collaboration at the AARP Innovation Labs. AARP's inaugural innovation lab is the Hatchery - a 10,000+ square foot space in Washington, D.C. designed to facilitate the creation and growth of AgeTech solutions. In her role, Ariel is working to build the AgeTech Collaborative™, an online community convening the leading minds in AgeTech including disruptive startups, forward-thinking investors, enlightened industry leaders and creative testbeds to bring big new ideas to the $8 trillion longevity economy fueled by the 50+. Prior to joining AARP, Ariel worked as a management consultant at the Educe Group, where she collaborated with a variety of clients to leverage technology to creatively solve talent management challenges.

Sasha Spellman
AARP Innovation Labs, Startup Collaboration Director

Sasha Spellman is the Director of Startup Collaboration at AARP Innovation Labs. AARP’s inaugural innovation lab is the Hatchery – a 10,000+ square foot structure in the heart of Washington DC, where breakthrough innovation is fostered, incubated and accelerated.  In this role, Sasha is responsible for developing the AgeTech Collaborative™ which is the home to the AgeTech ecosystem bringing startups, forward-thinking investors, enlightened industry leaders and creative testbeds together to innovate and introduce smart solutions into the $8 trillion economy fueled by people age 50 and over.

Rick Robinson
AARP Innovation Labs, VP, Startup Engagement

Rick Robinson has been VP of Startup Engagement at AARP Innovation Labs since 2018 where he leads teams working with disruptive startup companies to develop impactful AgeTech solutions. The Lab was recognized by Fast Company magazine in 2020  as one of 10 most innovative teams.

In previous years Rick has been a digital media executive, successful startup founder and product leader creating customer experiences for the world's largest media companies and nimblest venture-backed startups including Urgent.ly (co-founder), Digital City, AOL, AOL Time Warner, Webs.com, Sprint/XOHM, National Geographic Digital and Politico.

Rick holds one patent, and the magazine he edited in the early 1990s (BBS Magazine), covering the nascent days of online services, is in the permanent collection at the Smithsonian's National Museum of American History. He was member of the board of directors for Vindigo, the company behind the first ever location-based services app.

He has spoken widely on topics related to product and technology in the mobile, local and social spaces at the United Nations, CES, SXSW, CTIA and has been cited by a variety of publications including the Wall Street Journal and Washington Post.

In his spare time Rick is Entrepreneur in Residence at Georgetown University, works with the COVID-19 Tech Task Force, writes about the intersection of tech/startups and culture (at thedictum.com) and tries not to fall too often while skateboarding.


AgeTech shortened for Age Technology, is a term applied to solutions at the intersection of longevity and technology. Technology to address the aging economy is needed now more than ever. Older adults are projected to outnumber children under age 18 for the first time in US history by 2034, according to Census Bureau projections. The world is aging, and the needs for tech-enabled solutions are in demand to support this transition. According to the UN, by 2050, 20% of the world's population (~2 billion people) will be over 60. Are your tech solutions accessible to older adults, or are you overlooking this $9 trillion sector? You will learn about : - The massive opportunities in AgeTech - The four critical audiences in this sector - The startups that are leading the way - How to tailor your solutions into this sector